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When you picture the tech industry, you probably think of things that don’t exist in physical space, such as the apps and internet browser on your phone. But the infrastructure required to store all this information – the physical datacentres housed in business parks and city outskirts – consume massive amounts of energy. Despite its name, the infrastructure used by the “cloud” accounts for more global greenhouse emissions than commercial flights. In 2018, for instance, the 5bn YouTube hits for the viral song Despacito used the same amount of energy it would take to heat 40,000 US homes annually.

This is a hugely environmentally destructive side to the tech industry. While it has played a big role in reaching net zero, giving us smart meters and efficient solar, it’s critical that we turn the spotlight on its environmental footprint. Large language models such as ChatGPT are some of the most energy-guzzling technologies of all. Research suggests, for instance, that about 700,000 litres of water could have been used to cool the machines that trained ChatGPT-3 at Microsoft’s data facilities. It is hardly news that the tech bubble’s self-glorification has obscured the uglier sides of this industry, from its proclivity for tax avoidance to its invasion of privacy and exploitation of our attention span. The industry’s environmental impact is a key issue, yet the companies that produce such models have stayed remarkably quiet about the amount of energy they consume – probably because they don’t want to spark our concern.

Despite its name, the infrastructure used by the “cloud” accounts for more global greenhouse emissions than commercial flights. In 2018, for instance, the 5bn YouTube hits for the viral song Despacito used the same amount of energy it would take to heat 40,000 US homes annually.

Large language models such as ChatGPT are some of the most energy-guzzling technologies of all. Research suggests, for instance, that about 700,000 litres of water could have been used to cool the machines that trained ChatGPT-3 at Microsoft’s data facilities.

Additionally, as these companies aim to reduce their reliance on fossil fuels, they may opt to base their datacentres in regions with cheaper electricity, such as the southern US, potentially exacerbating water consumption issues in drier parts of the world.

Furthermore, while minerals such as lithium and cobalt are most commonly associated with batteries in the motor sector, they are also crucial for the batteries used in datacentres. The extraction process often involves significant water usage and can lead to pollution, undermining water security. The extraction of these minerals are also often linked to human rights violations and poor labour standards. Trying to achieve one climate goal of limiting our dependence on fossil fuels can compromise another goal, of ensuring everyone has a safe and accessible water supply.

Moreover, when significant energy resources are allocated to tech-related endeavours, it can lead to energy shortages for essential needs such as residential power supply. Recent data from the UK shows that the country’s outdated electricity network is holding back affordable housing projects.

In other words, policy needs to be designed not to pick sectors or technologies as “winners”, but to pick the willing by providing support that is conditional on companies moving in the right direction. Making disclosure of environmental practices and impacts a condition for government support could ensure greater transparency and accountability.