this post was submitted on 23 Jul 2023
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Technology
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Ffs
Yes change the name and iconic logo of a huge corporation, that will go over great.
If he hadn't demonstrated his incompetence earlier I'd think it was intentional.
I still think there's a bit of intent to destroy the company but it's kinda hard to tell.
There’s a woman over on Mastodon making the argument that he’s trying to destroy it so it can’t be used to organize left-leaning political action (fundraising, activism, issue messaging, etc) any longer. She makes a compelling argument.
I don't buy that. He tried to cancel the purchase. He's also losing money, and so it's definitely not a 3D chess.
Didn't Twitter almost take him to court if he didn't follow through with the purchase? I think he got caught in his over investment in Twitter last year, and rather than go through a trial with discovery (I think he NEEDED to follow through to avoid this specifically), he decided to go through with the purchase. I wonder what the hell they would have found during a trial discovery that made him sink $44B.
But what he's doing now? I don't think it's related to that. I think it might be to help manipulate stocks, as we have seen him do several months back. Maybe he thinks that destroying left-leaning political action saves him in taxes? He destroyed public transportation in California just so people would theoretically purchase more Tesla cars. Nothing is beyond being trampled by Musk if he thinks he can benefit by stumbling over the other side of the corpse.
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Not only that, it would have been easier and cheaper to just shut the whole thing down after taking ownership. His very public (mainly by his own tweeting) stewardship of Twitter is damaging to his reputation, and the reputation of his other businesses. The reality is, he just is that dumb.
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The issue with that argument is... Why? He is a business man, activism generally doesn't effect him, tesla cars are generally liked by left leaning middle class, why would he spend so much money to destroy something?
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I saw this article posted in another thread and it seems to explain a lot. Not sure how close it is to reality, but it looks like nostalgia is at least a partial reason for this change.
Yep. Fucking nostalgia.
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This is like watching a train wreck in slow motion.
Shh, shh, let it happen, let it happen. Meanwhile, want some popcorn? I made like 3 tubs worth of it
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That is a stupid name
It'll be a nightmare to search
Gonna name my company "😃"
I'm opening up a rival called "social media." Already, we're on everyone's lips, set to have a userbase spanning half the web.
There’s a band I heard of called “:(“ and I’ve never been able to find it since
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alright now we're gonna have quite a big discussion as to what "x server" means. x11? twitter?
"guys x servers are down!"
"have you checked your .xinitrc? did you start x?"
"whats an x innit racecar? the x servers are down!"
"how do you use x without knowing what an .xinitrc is... oh"
meanwhile reddit gonna rename themselves to "wayland"
Reddit rebranding to "Y" because that's what we say when they do changes.
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Guys, I’m starting to think this Elon guy isn’t as smart as he claims…
No rich person is actually smart, they are all addicted to money and can't get help over it. But their moves in the business world are all calculated, this guy is doing exactly what he wants to do and their goal is to make money not to lose them.
Smart people are more risk adverse. It seems like the only way to become mega wealthy is to haphazardly gamble. We only hear about the successes due to survivorship bias.
They really are just lucky bastards.
Lucky, or in Elmo's case, born with a platinum spoon in his mouth thanks to daddy's apartheid emerald mines.
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He got a company and a social media that is remarkable, and recognizable, and even has an action verb related to it, "tweet, to tweet, tweeting".
And he decided to piss on it and create the X app. Adding insult to injury is that it's again, another techy black and white logo. Of course, because that's the silicon valley trend isn't it, black and white clean minimalist corporate logo, no soul, no community, just corporate all along.
Was Twitter ever really a left leaning platform in the first place? It pretty much always felt like it was filled with Russian bots and maga shit.
So I guess good job Musk for burning down a shit website? Lol
As a side note, Mastodon is legitimately fantastic. The community there is genuinely nice.
It was left leaning until about 2014. Then it slowly crept farther and farther right wing. Slowly bleeding users who didn't want to deal with the fascist jerks. Slowly converting fence sitters into fascist jerks by normalizing fascism by pretending it was just asking questions, just making edgy jokes, you know the drill. Next, 2016 came. That for me was when the bottom fell out of twitter. The Russian twitter bots were everywhere. And it took twitter way too long to deal with it. I think by that point, the platform was ruined. It was never going to grow meaningfully by attracting new people. It was just going to slowly decay as people looked for their friends and favorite creators on Reddit, Discord, Youtube, or wherever else they went. But that decay would have been slow until Elon tanked it. His efforts have chased off users in droves
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If your goal is to reduce cost why would you waste money doing a rebrand.. so dumb
I believe his main goal is turning Twitter into something of an "everything" site where he's looking to combine the likes of Facebook, Instagram, TikTok, YouTube, Discord, and Venmo/Paypal into a single service. I don't know if it was his goal when he bought it or if it has any chance in hell of working, but that's something he at least said (while probably drunk) fairly recently.
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It's like he can't destroy his company fast enough😂
Yeah this really makes sure Twitter will be x'ed.
He really put afterburner on that dumpster fire.
Space-X, X AE A-12, trying to create a company named X since the 90's...
guys, I think elon musk is obsessed with Speed Racers Racer X. Why else would X be such a prominent motivator for this creature?
Any theories? Deal with the devil made at a crossroads? Or maybe he just was really used to railroad crossing signs as a kid and wants to relive those memories?
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Mmmm yes. Can’t wait to X about this!
In a few years the only thing of value remaining of twitter will be the x.com domain
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if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow
Christ, imagine being on the dev team that has to make this happen in a day.
good enough, musk?
edit: wait the actual logo looks basically the same as this but without the orange ring
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idk about you, but when I think of my X, I think of a toxic place filled with hate, that I never want to go to or hear about again. Branding on point.
Pay $44 billion for a brand
Literally destroy the brand
This is more baffling than accidentally destroying the brand, like he's been doing.
@chiz X is so easy to search in internet. So many results; it gets never boring! Very unique name and brand.
Spez: Write it down, write it down! Let's rename Reddit to Z! Employee: Why Z? Spez: What do you mean why? Does X make any sense to you too? Employee: All right, I should have never questioned you.
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I went and deactivated my twitter accounts today. I got Lemmy and when I do my own servers via my own app, I'll enjoy a twitter alternative again. Edit: Im saying this because my mind went to action not bitching. I think the X rebrand is like a sign of the times and the official "okay twitters dead" moment.
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I want to know, what are "tweets" and "tweeting" going to be relabeled as?
I can just see conversations like:
"Dude, did you see the latest X from Eminem?" "Yeah, I re-X'd it to all my buds!"
X gonna X it to ya.
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What a fucking stupid move. And that's saying something at this point.
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