this post was submitted on 11 Mar 2025
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[–] reddig33@lemmy.world 26 points 16 hours ago* (last edited 16 hours ago) (3 children)

I wasn’t aware that it flopped, though this seems to have been the press narrative for many outlets from its release.

$53 million global opening weekend sounds like pretty good business to me.

https://deadline.com/2025/03/mickey-17-ne-zha-2-china-global-international-box-office-1236320079/

[–] MrScottyTay@sh.itjust.works 5 points 12 hours ago

Especially since outside of all the "it bombed articles" there was practically fuck all advertising it

[–] TheImpressiveX@lemm.ee 13 points 16 hours ago (1 children)

$53 million global opening weekend sounds like pretty good business to me.

Unfortunately, the movie's budget is $118 million, not including the $80 million Warner Bros. spent to market the movie. And they have to split the revenue 50-50 with the theaters.

Factoring all of those, Mickey 17 would need to make at least $300 million just to break even.

[–] reddig33@lemmy.world 11 points 15 hours ago (1 children)

It’s crazy that the studio would spend more than half the amount of the movie’s budget on marketing. Of course this is Hollywood accounting so who knows where that money actually went.

[–] Evotech@lemmy.world 5 points 11 hours ago* (last edited 11 hours ago)

That's pretty standard though. To spend 50% of budget on marketing

[–] SanctimoniousApe@lemmings.world 2 points 16 hours ago

Yeah, I agree - seems a pretty reasonable take for a movie released this time of year. I can't help but wonder if the press covering Hollywood just wants it to fail because of WB's current leadership's unpopularity. I'm no fan either, but something just smells fishy here...

[–] reallykindasorta@slrpnk.net 14 points 18 hours ago (1 children)

Sucks that the author of the article’s takeaway is basically “don’t do original non-franchise films.” I thought

Tap for spoilerMickey 17 captured the unique narration tone of Mickey7 but left something on the table when it came to 7s relationship with 8–they were supposed to have essentially the same personality. Also was annoyed with Pattinson’s voice. Whole thing suffered from lack of focus, adding the preacher angle in was unnecessary and not comical, and the plots were not well woven.

[–] Ilandar@lemm.ee 5 points 17 hours ago* (last edited 17 hours ago)

Also was annoyed with Pattinson’s voice.

I have the complete opposite take, I thought the voice he created for the character was great.

spoilerThe narration was hilarious, he sounded so stupid and resigned to his tragic comedy of a life and the way they paired that with a lot of visual gags made the first two thirds of the film so enjoyable for me. To me, where it really fell off was the final third which became a very slow, linear trudge towards a very predictable Hollywood happy ending. Every scene from the post-attempted assassination arrests onward dragged so badly.

[–] jet@hackertalks.com -5 points 16 hours ago* (last edited 14 hours ago) (1 children)

Making a overtly political film so on the nose that it will alienate 50% of your possible audience.... Then getting shocked when the film under performs.

This scifi film isn't scifi, it's a extended SNL skit with scifi window dressing. So you lost your scifi audience here

The humor in the film is cringe humor, that doesn't appeal to all humor demographics.

So the audience is people who hate trump but don't mind thinking about trump, people who don't dislike scifi trappings but also don't really like scifi themes/ideas, and people who want to watch a full hour of political cringe humor. That is a small audience.

[–] mojofrododojo@lemmy.world 5 points 13 hours ago (1 children)

So the audience is people who hate trump but don’t mind thinking about trump

where did you derive that from? just curious, I've only seen one trailer, thanks

[–] jet@hackertalks.com 4 points 13 hours ago* (last edited 13 hours ago)

I explain it better over here https://hackertalks.com/post/7479031

  • If you like trump, your not going to watch this
  • if you hate thinking about trump, your not going to watch this
  • If you are tired of seeing trump in everything, your not going to watch this
  • if your really anxious and worried about what trump is doing to the usa, and the world, this movie wont make you feel better, so you probably wont watch it.

The people who are going to watch it are people who don't like trump, but want to see trump being made fun of for a entire movie. That demographic exists, and they will really like it. But in the context of a box office flop, it does explain things.

Making super topical political satire narrows the audience and dates the production.