this post was submitted on 11 Mar 2025
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Unfortunately, the movie's budget is $118 million, not including the $80 million Warner Bros. spent to market the movie. And they have to split the revenue 50-50 with the theaters.
Factoring all of those, Mickey 17 would need to make at least $300 million just to break even.
It’s crazy that the studio would spend more than half the amount of the movie’s budget on marketing. Of course this is Hollywood accounting so who knows where that money actually went.
That's pretty standard though. To spend 50% of budget on marketing