Its trajectory was that it was going to continue to burn money. Sega didn't even launch Hyenas because they realized they'd only lose money by letting it rock. A lot of these games chasing the live service trend are spending so much money that they need to hit hard in order to turn that profit, like Avengers, Suicide Squad, Concord, the forthcoming Marathon and Fairgame$, etc. The Finals was huge at launch, lost most of its playerbase in the next couple of months (which, btw, happens for nearly every video game ever, live service or otherwise), and because it was so expensive, it's not looking long for this world. Compared to something like Path of Exile or Warframe or The Hunt: Showdown, that launched a leaner game at the start and scaled up responsibly, they didn't need to be the biggest thing in the world in order for it to make financial sense.

To be clear, I hate all of this shit, even when it's a sound business strategy, but the risk involved in a project like Concord is visible from space, and the chances of it making up that cost are so clearly small when they're not the first one of these to market.