As a Internet OG I can confirm. Back in the 90's and 80's the Internet was such a wild and interesting place. There was always a new website to explore and every website was so different from the last. Fast forward 20 years and now although other websites exists people only use like four and all of those websites look the same. If you look at sites like YouTube, MySpace and digg the one thing they had in common was that they had nothing in common and on those websites they allowed so much personalisation on each personal page that no two accounts ever looked the same. Now a day's your lucky if you get your own background pic.
People always talk about dead internet theory but to me not only is it not a theory it's been reality for years now.
I don't know if they specifically catered to women. All I know is that some where willing to do it with women and others weren't.