this post was submitted on 04 Nov 2023
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[–] Mereo@lemmy.ca 102 points 10 months ago (6 children)

For the life of me, I don't understand why they rebranded themselves. HBO is such a recognized brand. I was confused at first about what Max was.

[–] HurlingDurling@lemm.ee 97 points 10 months ago (1 children)

Because they have begun fucking over their customers and don't want to associate HBO with that

[–] Guajojo@lemmy.world 36 points 10 months ago

Ding ding ding, we have a winner

[–] phoneymouse@lemmy.world 47 points 10 months ago* (last edited 10 months ago)

Agree. HBO is some high class, quality shit. Max is meaningless. I guess it corresponds with the CEO of Discovery channel coming in to wreck HBO in the same way he did Discovery.

[–] DumbAceDragon@sh.itjust.works 21 points 10 months ago (1 children)

It's like Twitter rebranding to X. It's extremely detrimental to the brand, but it makes some executive feel really good about themselves and that's all that really matters apparently.

[–] Amilo159@lemmy.world 6 points 10 months ago (1 children)

The only X I'll ever recognise is my man X to the Z, Xzibit.

I just call the dead blue bird a Twatter now.

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[–] TropicalDingdong@lemmy.world 14 points 10 months ago

MBAs have to justify there existence some how

[–] bitsplease@lemmy.ml 6 points 10 months ago

Based on my experience working with PR teams and executives - you probably had a bored PR team that wanted to do something that feels important or relavent, and they pitched it to the exec team in a way that made them feel all important and excited (they probably threw in the phrase "lifestyle brand" a few times), so they went with it against all reason

[–] someguy3@lemmy.ca 6 points 10 months ago

One business analyst figures it's a new guy trying to establish his mark and/or his midlife crisis.

[–] GlitterInfection@lemmy.world 49 points 10 months ago (4 children)

I just canceled their service today.

Removing 4k streaming from my subscription is the last straw for me. Fuck you, Max, for fucking over tons of content creators before this. Fuck discovery and fuck your garbage reality TV content trash. Fuck your terrible new app layout. Just generally fuck this era of streaming services.

I'm so pissed because HBO Max was a pretty great service for a time.

[–] superduperenigma@lemmy.world 32 points 10 months ago

Just generally fuck this era of streaming services.

The high seas, on the other hand, are pretty fantastic these days.

[–] iforgotmyinstance@lemmy.world 11 points 10 months ago

I receive their service for free but the email notifying me it would be dropped from 4k to 1080p was ridiculous.

[–] Stephen304@lemmy.ml 10 points 10 months ago (1 children)

HBO Max was the last service I still had before I fully committed to the high seas, for similar reasons. Removing Westworld before many people were even finished with the newest season was the final straw. There's nothing on any streaming service that I haven't been able to get in the same quality through *arr apps onto my Plex, including usually HDR and 5.1 now that I have rules set up to upgrade to those when available.

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[–] SexyTimeSasquatch@lemmy.world 35 points 10 months ago (2 children)

I expect that Elon is going to buy them and just get rid of the useless Ma part of the name.

[–] Potatisen@lemmy.world 34 points 10 months ago (3 children)
[–] LEDZeppelin@lemmy.world 10 points 10 months ago

What a genius idea, sir! It will be a utopia for free speech and block anyone who disagrees with us.

[–] Pringles@lemm.ee 5 points 10 months ago

We don't need the vulgar discourse of X on the worlds favorite porn site.

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[–] edgemaster72@lemmy.world 34 points 10 months ago (2 children)

Max+, everyone else is plussing it up these days, just a matter of time before they want in on that sweet plussy action

[–] Gingernate@programming.dev 8 points 10 months ago (1 children)
[–] wanderingWhale@lemmy.world 7 points 10 months ago (1 children)
[–] ChickenLadyLovesLife@lemmy.world 5 points 10 months ago

Visual Max .NET

[–] And009@reddthat.com 8 points 10 months ago

Max pro plus

[–] octoperson@sh.itjust.works 22 points 10 months ago (2 children)

HBO MBERGUY

Along with a radical change in leadership and content.

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[–] ininewcrow@lemmy.ca 17 points 10 months ago

Isn't it just a legalese game? Hey we're HBO and we agree to this and that and this show and that arrangement and with this guy and that production.

A year later ... OK now we're HBO Go ... all agreements with HBO? Gone and changed, we're HBO Go now and these are our new terms, new productions, new people, new pricing, we make all the rules, f you

A year later ... Ok sorry about all the changes with HBO Go, ... we're now HBO Max ... the old name was shit you were right .. but we're making changes again and this time they're great .... for us ... again ... and not you ...

A year later ... yeah HBO Max sucked ... but we're changed to HBO Super Duper Time and we're changing rules and formats and pricing again because we can because we changed our name

[–] Whisper06@lemmy.dbzer0.com 12 points 10 months ago (3 children)

Max go -> Max now -> Max Max -> ???

[–] rob64@startrek.website 9 points 10 months ago

Just X... Oh wait...

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[–] FlyingSquid@lemmy.world 11 points 10 months ago (1 children)

At one point in time, I would have said something like 'Dave' as a joke. But now the UK has a channel called Dave.

https://en.wikipedia.org/wiki/Dave_(TV_channel)

[–] Stamets@startrek.website 7 points 10 months ago

Where shows never die, they just go on repeat.

[–] MrFappy@lemmy.world 11 points 10 months ago

I’m betting on just Axe. This is mainly based on what they do to fully dfinished programming already slated for their platform.

[–] markstos@lemmy.world 11 points 10 months ago (2 children)
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[–] RandomVideos@programming.dev 10 points 10 months ago (1 children)
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[–] Grass@sh.itjust.works 9 points 10 months ago (2 children)

Next musk will buy it and rename it x

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[–] BitingChaos@lemmy.world 9 points 10 months ago

It's clear they are morphing backwards into Cinemax.

[–] Epicurus0319@sopuli.xyz 8 points 10 months ago (1 children)
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[–] torknorggren@lemm.ee 7 points 10 months ago

MAX BO...smells like blockbusters.

[–] SnipingNinja@slrpnk.net 7 points 10 months ago (2 children)

Maxi, like IMAX but opposite.

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[–] MargotRobbie@lemmy.world 6 points 10 months ago
[–] TheBat@lemmy.world 6 points 10 months ago

Profit Nolan saw where WB was heading and wisely jumped ship

[–] lugal@lemmy.world 6 points 10 months ago

In an honesty offensive: MIN

[–] xenoclast@lemmy.world 6 points 10 months ago

With every price increase

[–] EfreetSK@lemmy.world 5 points 10 months ago* (last edited 10 months ago)

The Streaming Service Formely Known As Max

[–] Restaldt@lemm.ee 5 points 10 months ago

Max+ by hbo

[–] Kolanaki@yiffit.net 5 points 10 months ago* (last edited 10 months ago)

If they keep cutting out letters the next iteration is probably going to be called "Ax."

[–] TheLurker@lemmy.world 5 points 10 months ago

At the rate they are going, 404 is the next thing you will see when going to their shit site.

[–] Colour_me_triggered@lemm.ee 4 points 10 months ago
[–] gnomesaiyan@lemmy.world 4 points 10 months ago
[–] AcornCarnage@lemmy.world 4 points 10 months ago
[–] AceFuzzLord@lemm.ee 4 points 10 months ago

I'm betting they're either gonna go with M or A, following twatter. Either way, we'll have another service to mock for having an atrociously bad name.

[–] hellweaver666@discuss.tchncs.de 4 points 10 months ago

Y tho? The first rule of brand recognition is ya don’t fuck with the brand name!

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