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Bets on the next one? (startrek.website)

submitted 10 months ago by Stamets@startrek.website to c/memes@lemmy.world

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[–] Mereo@lemmy.ca 102 points 10 months ago (6 children)

For the life of me, I don't understand why they rebranded themselves. HBO is such a recognized brand. I was confused at first about what Max was.

[–] HurlingDurling@lemm.ee 97 points 10 months ago (1 children)

Because they have begun fucking over their customers and don't want to associate HBO with that

[–] Guajojo@lemmy.world 36 points 10 months ago

Ding ding ding, we have a winner

[–] phoneymouse@lemmy.world 47 points 10 months ago* (last edited 10 months ago)

Agree. HBO is some high class, quality shit. Max is meaningless. I guess it corresponds with the CEO of Discovery channel coming in to wreck HBO in the same way he did Discovery.

[–] DumbAceDragon@sh.itjust.works 21 points 10 months ago (1 children)

It's like Twitter rebranding to X. It's extremely detrimental to the brand, but it makes some executive feel really good about themselves and that's all that really matters apparently.

[–] Amilo159@lemmy.world 6 points 10 months ago (1 children)

The only X I'll ever recognise is my man X to the Z, Xzibit.

I just call the dead blue bird a Twatter now.

[–] ChickenLadyLovesLife@lemmy.world 4 points 10 months ago

Pimp My Streaming Service

[–] TropicalDingdong@lemmy.world 14 points 10 months ago

MBAs have to justify there existence some how

[–] bitsplease@lemmy.ml 6 points 10 months ago

Based on my experience working with PR teams and executives - you probably had a bored PR team that wanted to do something that feels important or relavent, and they pitched it to the exec team in a way that made them feel all important and excited (they probably threw in the phrase "lifestyle brand" a few times), so they went with it against all reason

[–] someguy3@lemmy.ca 6 points 10 months ago

One business analyst figures it's a new guy trying to establish his mark and/or his midlife crisis.