This is what everyone wanted! Another "as a service" game! Oh, and look, a store front!
and partner with some “Sims” players to sell their own custom in-game content through the EA store as “Creator Kits.”
Would those "players" be musicians? 100% someone is already trying to figure out how to "collab" with Katy Perry. Big IPs of other franchises (movies/games/anime)? Are they going to do limited timed events to really push the FOMO? Did they see Fortnite and thought "Lets do that!".