You can't. As more generations are born into a world where 24 hour a day surveillance, constant data tracking, and a monthly subscription for literally everything are the norms the expectation of any kind of privacy will sound like something from a history book.

Soon it will seem odd to people that anyone wouldn't want every thought and action to be tracked and recorded by our corporate overlords. People who try to maintain any type of real privacy will be seen as misanthropic at best or highly suspicious at worst.

Find his information in a data breach and log into one of his accounts. Post something to prove it and show him how important it is to care about privacy/security

This will be something of a unhelpful and unpopular answer, by you probably can't.

What would convince you to stop eating meat from factory farms? What would convince you to only buy electronics from completely ethically sourced companies? What would convince you to only eat healthy nutritional food? To exercise regularly? So on and so forth?

There are many good and important, but inconvenient, things to do. But for most folks, the first step is wanting to. If he doesn't, it will be an uphill battle.

I still can't roll my head across the reason as to why a vaccum cleaner needs an account? What is next, account for using the faucet or toaster?

This is something I struggle with constantly. I feel like everybody around me does not care about their privacy. All of them say the typical “Why go through all the effort, sacrificing a lot of functionality and convenience for the sake of privacy? I have nothing to hide!”. It drives me crazy, and I feel kind of powerless without a convincing argument that makes them at least understand that installing stuff like Instagram on your phone is basically willingly installing a virus. They don’t even get surprised anymore when the ads they see are about stuff they were talking about with someone else in real life, and never mentioned or searched in their phones. I’m afraid that this will only get worse with time, and new generations that are being born under these circumstances are going to see it as normal. This means that making them understand the implications of not taking their privacy seriously is going to be harder and harder. I won’t give up, though. I’m still searching for my “irrefutable argument”.

Most people aren't ready to accept the message of privacy importance. I would say that's the vast majority actually. Many in my family throw all sorts of personal information into "online contests and signups".

Privacy now is like climate change was 20 years ago.....incredibly important, but hasn't come to the forefront for most people, governments, etc. Say your message politely and only when welcomed, and otherwise leave people to make their decisions.

If you're actually interested in changing people's minds, it is an incredibly difficult and complex process, but you can start learning about it. Here's an author whose podcast I follow and he's doing really good work on the subject:

https://www.theguardian.com/books/2022/jun/09/how-minds-change-by-david-mcraney-review

A lot of other comments talk about hitting him with some bullshit " gatcha" or some variation of scolding......which is all bullshit and counterproductive.

I remember a discussion with a friend of mine while I was probably droning about privacy, surveillance capitalism, etc.

She politely listened then said she didn't really mind or care.

I feel quite strongly about this and as I know she is pretty smart was somehow surprised by her reaction so I tried to illustrate my point more directly. We were in a bar so it went a bit like this :

• A: so, can I ask you how much you earn?
• B: yes, sure
• A: can I tell others here in the bar
• B: I guess
• A: can I instead sell others that information so that they can try to sell you goods and services?
• B: no

So my point was that she associated a problem with privacy with a friend who might be a bit curious. When she started to see it as a systematic commercial endeavor that was unfair to her, she did change her mind.

Maybe a short thought experiment like this could help your brother see what's troubling to you?

Show him camera footage of him masturbating.

You don't

Privacy is something that is fairly personal and different for each person. Trying to force it one someone is going to end badly and will not help at all.

In my experience, /most/ people don't care and further, they don't want to care.

Even those that do care have to exist on a sliding scale of compromise in order to function.

It's tough, I've been trying since about 1998...people are willingly blind.

I have an associate who's a network security admin... And he just says "I want the convenience"... He's almost 50, with decades of experience. 🤦🏼‍♂️

The best I have to offer is a video by data scientist:

"Taking Control of Your Personal Data" by prof. Jennifer Golbeck, published by The Teaching Company, ISBN:978-1629978390

It may be available at your local library as a DVD or streaming (through apps like Kanopy... I know, a streaming app through the library, with your information attached to the account...).

I forget which episode, maybe #3, she talks about what data is collected, and it's worse than even my paranoid mind realized (I've also been in It since the early 90's, and thought I knew the data collection that was happening early on).

I would have him watch it, he'd probably get bored (though she's a great presenter, knows how deep to go, and when). Maybe watch it yourself and pick out the pieces to show him.

tie him to a chair and make him watch this

https://yewtu.be/watch?v=MBBOjf7fLrc

(I'm joking about tiying him to a chair ofcorse)

I would refer to the recent FTC questions to "algorithmic pricing practices". Long story short it was about some companies are using browser data, accounts data, etc. for "smart" pricing. Your brother may not care about someone watching him but I don't think he wants to pay for the same goods more than others.

Some time ago, concerned with toxicity on their World of Warcraft forums, Blizzard Entertainment decided to implement a "RealID" system which would attach the customer's real name from their records to their forum post. In a sort of "self immolation" protest to show Blizzard how absolutely terrible the idea was, myself and a few others posted our own names willingly before the new system was implemented. It was predictably bad as you might imagine and the plans were scrapped entirely.

I think, when you explain things to people (i.e. in instances where it's not an absence of knowledge that's the problem), the vast majority of people know we're correct, but are held back by convenience. They're embedded into the Google ecosystem or whatever, and it is a pain in the ass to migrate. There are many popular services for which there isn't a 1:1 private alternative. I can openly and confidently say that I sacrifice some convenience for privacy, and to me it is worth it. But other people, while they agree that they don't like being spied on, are used to being spied on and therefore have a "if it ain't broke don't fix it" attitude. They're already using spyware and it's not had an immediately obvious acute consequence for them, so there's not really any turning point at which they would go "this is enough" and change.

I think so long as they're aware, if they do value privacy, over time they should slowly replace the things they use. Also, some of my friends get Signal just to speak to me since I'm not really on anything else (unless they want to email me lol), so that kind of effect may push them in the right direction.

If your brother doesn't care though, he just doesn't care. Privacy is actually very straightforward: it's creepy for someone to be spying on me and watching my every move, therefore I take precautions to make that difficult for people wanting to spy on me. You don't need to convince people that being spied on is creepy. They know that, and are stopped by inertia, which they can only overcome on their own. I don't think it's worth nagging them about it when they already know what is to be known.

Aks him his passwords, see if he doesn't care

Tell him to pull down his pants and start wanking in front of you

Of course he keeps his credit card number and such private. So he cares about privacy.

What you are talking about is related to privacy, but about others' actions. How can companies and governments abuse us by spying on us? That is where we see interesting things. If I wanna fix my car with a $50 part but it's off brand so I gotta pay $500 instead, that's not cool. If McDonald's charges me more for a Big Mac right after pay day, that's messed up. If the grocery store charges more for a box of eggs because their ID system knows the customer is poor, that's messed up. And this is the present and future. These examples are all about privacy, control, and equality.

It depends on the kind of risks you have in mind.

Are you worried about someone hacking an account, stealing passwords and committing identity theft? If so, the stakes are pretty high, but the probability is low as long as your brother takes care of updates and passwords. Also, avoiding shady software and sites helps too. I prefer to call this category security, but it certainly has privacy aspects too. IMO online security should be a high priority.

However, if you’re mainly concerned about Amazon, Meta, Microsoft, Google and other companies collecting data about you, the situation is very different. I call this thing privacy, and the risks are smaller, but the probability is very high.

When it comes to security, you just need to show what has happened to other people who screwed up and made themselves an easy target. However, privacy is a bit trickier. Appreciation of privacy is a more philosophical matter, since the practical side of it isn’t as tangible. If your brother doesn’t have certain values, principles or philosophy, it’s going to be difficult to convince him that privacy matters.

If your brother already takes good care of online security, but ignores privacy, you could talk about the way companies use your data. Focus on the ethical side of these practices. If not, forget about privacy and focus on security instead, since that should always be the higher priority.

Start doing browser research like this:

Most poison substances

How to fake a suicide letter

Cain was right killing Abel

Parents reaction to the death of a son

ecc...

At the very least next time he spy on you he will freak out 💁‍♂️

easy: "why do you wear clothes?"

Privecy & security go hand in hand.