I disagree with all the tracking companies are forcing on us. While some of it is necessary and can be very beneficial that isn't how our data is largely being used. With that I just don't buy Sony, Ubisoft, or other companies products any longer. I do miss out on playing some games my friends are all talking about but I do not cave just to be in the hype.

Treat these companies like that crazy ex. You know they are bad for you and what you are signing up for if you keep coming back.

Last bit is what they are potentially going to do with that data in the future. If they can build your online profile tailored to you they are going to milk you in ways you can't even fathom. Creating a reason to get you to part with more money. This is not a future I believe any gamer wants when the games are made to make you pay more for the experience. Before anyone says it isn't like that, tell it to all the AI companies scrapping pre-AI data now. We aren't making a deal with the devil, we are helping them create the devil.