this post was submitted on 31 Mar 2024
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From the article:

The popular Spice and Wolf anime character Holo will make her VTuber debut on April 3, 2024, on the TOHO Animation Channel (YouTube) and the Spice and Wolf anime official TikTok.

new videos released every Wednesday

I couldn't figure out whether the anime VA will also be doing the VTuber duties, or if they have somebody else performing as VTuber Holo. Finally, here is the preview image for her avatar:

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[–] neatchee@lemmy.world 1 points 7 months ago* (last edited 7 months ago)

To each their own. I'm not saying you have to feel the same as I do. I'm just saying I'll probably check it out because it's interesting to me. And if it sucks, oh well, I just won't tune in. No skin off my nose

For what it's worth, I expect it's not about making money off the vtuber account but driving traffic for the show, novels, and merchandise. The bulk of the anime industry is built around pushing traffic elsewhere; it's why you see so many shows that never finish. Once they stop publishing the source material (manga, novel) there's not much point to making the show anymore. Obviously there are exceptions for outrageously popular stuff, and shows that are fully original, but the majority is made specifically to sell other stuff

So my guess is they think they can get people who watch vtubers interested in the franchise this way, and that's the driving force