this post was submitted on 26 Mar 2025
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gamingcirclejerk

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omg they made lemmy political

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[–] straightjorkin@lemmy.world 120 points 6 days ago (5 children)
[–] ImplyingImplications@lemmy.ca 122 points 6 days ago (4 children)

I had no idea who the second guy was. He's a racist/sexist ex-Blizzard employee.

https://en.m.wikipedia.org/wiki/Mark_Kern

Kern has become an outspoken critic of the company and criticized such environmental, social, and governance standards and diversity, equity, and inclusion initiatives effects on video game developers. In March 2024, he railed against wokeness, telling Fox News that there is a "coordinated effort to insert diversity politics into games".

[–] straightjorkin@lemmy.world 72 points 6 days ago (3 children)

In 2016, Kern began seeking crowdfunding for Em-8er, a "spiritual successor" to Firefall. Kern did an interview with YouTuber Upper Echelon in Sept 2024, claiming that about 600K has been raised so far for Em-8er.

This is specifically the part that they are getting his ass on.

[–] LorIps@lemmy.world 25 points 6 days ago (2 children)

How the fuck is Ubisoft cool? They should seriously give their PR-Manager a raise.

[–] andros_rex@lemmy.world 10 points 6 days ago

I wonder if they saw the absolutely stupid way people shit their pants about Yasuke, and realized there was no winning with these losers.

It’s funny seeing the about face - the controversy over “we don’t have female protagonists because they would be difficult to model” feels like another universe now.

[–] wellheh@lemmy.sdf.org 18 points 6 days ago* (last edited 6 days ago)

Lmao that "our game is out" is quite the burn. I'm not supposed to root for ubi but I'll root for ubi's burn machine

[–] rickyrigatoni@lemm.ee 2 points 6 days ago

Who the hell even asked for a new firefall.

[–] flamingos@feddit.uk 30 points 6 days ago

I had no idea who the second guy was.

You have no idea how much I envy you for that.

[–] Sylvartas@lemmy.dbzer0.com 19 points 6 days ago

Yeah, dude left blizzard at the right time for all the wrong reasons lol

[–] DragonTypeWyvern@midwest.social 13 points 6 days ago

"Diversity politics" lol

[–] flamingos@feddit.uk 48 points 6 days ago (2 children)
[–] Sanctus@lemmy.world 40 points 6 days ago

He replies again with some game thats not even his and gets obliterated.

[–] pivot_root@lemmy.world 32 points 6 days ago (3 children)

They're absolutely getting fired, but that is one hell of a blaze of glory to go out in. The angry look on Egotistic Elon's face is probably priceless, with that response getting nearly 10x as many likes as both his political shitposts combined.

Agreed, but Ubisoft will be foolish for firing them, this is the best PR Ubisoft has had in maybe a decade.

[–] Jumi@lemmy.world 18 points 6 days ago (1 children)

I wouldn't be so sure about that, Ubisoft is French and we all know how much they like to see shit burn.

[–] pivot_root@lemmy.world 3 points 6 days ago

They might be French, but they make the same stupid decisions as American publishers. I have little faith they would do anything other than acquiesce when Elon threatens to remove their checkmarks or ban them from Xitter.

[–] LorIps@lemmy.world 10 points 6 days ago

Well they get paid for getting attention so I'm not so sure about that. Especially with how unpopular Elon Musk is.

[–] parmesan@lemmy.world 14 points 6 days ago

The most scathing article he could find to reply with was one that says "its selling well but not as well as these two other games"?

[–] aeronmelon@lemmy.world 21 points 6 days ago

Verbal Assassin’s Creed

[–] Lucky_777@lemmy.world 8 points 6 days ago* (last edited 6 days ago) (2 children)

Lmao. It doesn't matter what articles spit, as long as your game is selling. Shadows is selling well, and it's a fun game! It's really the same old AC but now you get to actually have 2 different styles of play.

Success brings out the haters and people LOVE to hate on Ubisoft.

[–] straightjorkin@lemmy.world 5 points 6 days ago

And not for nothing, but Shadows is apparently doing pretty well

I’m lovin’ it. It’s gorgeous, has way more verticality in the map than the last bunch in the franchise, and feels overall more polished re: animations, parkour, etc. But damn is it pretty.