I'm really wondering here. If you want people to actually like the game your forcing them to watch an advert on, is it really in your best interest to make the x as small as you possibly can? and likewise, do you need to force us to click said x multiple times? do you honestly think that this is how you get people to install and try games, or are the advert companies just using this to lie about the clickthrough rates?
I think you've nailed it though. We are very well versed toward documenting the details or such atrocities; we don't pay the same tribute to the good done by humanity. And this is certainly evidence that just "letting loose" and AI without clear and static "morals" is a bad idea.