Yes, really. And I actually think I was quite conservative with time requirements.
And why can't you only judge the idea/joke aspect of the work? Sure, the execution didn't require much effort, but the point was to convey* the idea/joke.
Are holodeck programs in StarTrek automatically worthless because to create them people merely instruct the Computer what and where to put?
This IS human expression. Human had a concept and realized it using a tool. Human expression comes in many shapes and forms. How is this any less effort than adding caption to a template image, which is 80% of regular memes? IMO, you're just biased and don't treat it fairly.