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A year later, project near East Atlanta Village is half-sold. What gives? Josh Green Wed, 08/28/2024 - 13:13 Much has been written in recent years about Atlanta’s housing crisis, a lack of for-sale home options that don’t cost a million bucks, and the city’s newfound affinity for modern design in walkable neighborhoods.

Nonetheless, a boutique infill project that appears to check all of those boxes a half-dozen blocks south of hip, rollicking East Atlanta Village hasn’t exactly been a buyer-magnet, long after construction wrapped.

The Arlo Modern project replaced an empty corner lot where Flat Shoals Avenue meets Flat Shoals Road (ah, Atlanta), about .8 miles from The Midway Pub and numerous other EAV staples in the neighborhood’s southern reaches.

But about 15 months after the initial marketing push began with another sales team, half of the community’s eight townhomes remain unsold (though one is under contract).

Which begs the question: What gives?

Modern exteriors of the eight-unit East Atlanta project, with three stories over single-car garages. Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Could it be dipping but still-high interest rates? Something about the location? The single-car garages? The four-story layouts? Prices in the $600,000s for non-palatial square footages in Atlanta?

Buyers (and potential buyers) the project has been attracting have largely been young intown professionals, according to listing agent Elizabeth Bairstow, a Realtor with Atlanta Fine Homes Sotheby’s International Realty.

Prices for remaining townhomes—three interior options, and two end-units—range between $620,000 and $640,000 right now, following a number of price adjustments throughout this year.

According to Bairstow, that buys 1,810 square feet, plus two different rooftop areas spanning more than 600 square feet with bars and kitchens included.

Additional perks include 10-foot ceilings, chef’s kitchens with waterfall islands, custom millwork, white-oak plank flooring, and gas fireplaces in living rooms, per listings.

Arlo Modern is a project by AAI Development, the same firm behind an infill apartment proposal on a sloped North Avenue site near Ponce City Market. It’s been marketed as both luxurious and comfortable with all of EAV “right outside your door,” though the 30 Walk Score lands squarely at “Car-Dependent” status.  

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Several years in the making, Arlo Modern has joined a mini residential boom in the immediate area—around an intersection that’s cockeyed and nonsensical enough to be quintessentially Atlanta.

Another row of seven, modern-style townhomes designed by TaC Studios, The Seven at Flat Shoals, sold out several years ago. Meanwhile, across the street from there, a flatiron-shaped proposal that would blend 25 residential units with retail space has also been proposed.

Head up to the gallery for more context and a thorough visual update on Arlo Modern, both inside and out.

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

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1570 Flat Shoals Road SE Arlo Modern AAI Development HomeSmart Georgia MLS Atlanta Townhomes Townhomes for sale EAV East Atlanta Village Atlanta Homes for Sale Atlanta Construction Atlanta Development Residential Flat Shoals Avenue Atlanta Fine Homes Sotheby's International Realty Interior Design modern design Atlanta Modern

Images

Arlo Modern's location on Flat Shoals Road, south of the bar haven that is EAV. Google Maps

Arlo Modern site plan and latest sales status. Courtesy of Atlanta Fine Homes Sotheby’s International Realty

Modern exteriors of the eight-unit East Atlanta project, with three stories over single-car garages. Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Portion of rooftops with synthetic grass. Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

Peaceful Sea Photography; courtesy of Atlanta Fine Homes Sotheby’s International Realty

The Arlo Modern project's 1570 Flat Shoals Avenue location, south of EAV. Google Maps

Subtitle Topped with rooftop bars, boutique townhome community Arlo Modern replaced a vacant lot

Neighborhood East Atlanta

Background Image

Image A photo of a row of new townhomes with four stories and modern exteriors and interiors near many trees in Atlanta.

Associated Project

Arlo Modern - 1570 Flat Shoals Ave

Before/After Images

Sponsored Post Off

Photographer Peaceful Sea Photography

Photographer Link https://www.peacefulsea.photography/

 

Images: How 'iconic' LED tower near Atlanta interstate turned out Josh Green Wed, 08/28/2024 - 08:15 After months of construction, an untold number of head-scratches from nearby interstate drivers, and one marriage re-proposal, an LED tower standing over Atlanta TV and film studios that’s been called “iconic” has officially arrived.

As depicted in recent aerial footage and photos, the 140-foot-tall tower clad in LED panels lights up a greenspace at the Assembly Atlanta TV/film studio complex and is visible to Interstate 285 travelers. It serves as a statement piece and towering message board near the main studio entry.

According to Assembly officials, the modernistic spire is the largest free-standing LED screen in North America. (Elsewhere along I-285, the TK Elevator tower at The Battery Atlanta stands 420-feet tall with LED capabilities but includes offices and other functions.)

How the new LED tower relates to a public-accessible greenspace called Assembly Commons.Assembly Atlanta; @assemblyatlanta

For context, the Doraville tower stands nearly three times taller than Marietta’s famed Big Chicken—another local roadside landmark—and 23-feet wide. The tower’s purpose is to display news on events, advertisements, and other announcements. The earliest project renderings referred to it as the “Iconic Tower,” meant to make an impression on Assembly Atlanta visitors as they approach the entry just south of I-285.

Meanwhile, Assembly has remade Doraville’s former General Motors plant site into 22 new soundstages resembling a Los Angeles-style studio city.

Backlots have taken shape with distinctive facades designed to mimic brownstones in New York City, a grittier section with exposed fire escapes called “Tribeca,” a fancier district that will stand in for streets in European capital cities, and another area meant to be the French Quarter in New Orleans.

The Assembly tower last month soon after it was switched on. Assembly Atlanta; @assemblyatlanta

Assembly Atlanta; @assemblyatlanta

The first Smith Dalia Architects-designed phase alone includes more than 1 million square feet of film-production space—from warehouses to dining halls and bungalows for private production—across 53 acres. In addition to I-285, it’s situated next to MARTA’s Gold Line, about 11 miles north of Midtown.

Another phase-one section is a public-accessible greenspace called Assembly Commons, featuring a 2-acre central lawn and large retaining pond with water jets at the bottom that create fountain effects.

Atlanta-based Gray Television, the project owner and one of the nation’s largest owners of broadcast TV stations, says the studios will be among Georgia’s largest, with the full development eventually claiming 135 acres. It’s being developed by Gipson Company.

GM’s factory shuttered in 2008, ending a 60-year run and leaving the site in limbo for years. Gray bought the property from Atlanta developer Integral Group in 2021, acquired the site’s existing Third Rail Studios a few months later, and launched soundstage construction in 2022. A ceremony was held in early 2023 to mark the end of phase one’s vertical construction. 

Backside of the 140-foot-tall structure today, overlooking a 2-acre central lawn. Assembly Atlanta; @assemblyatlanta

The LED tower's stance over a main Assembly studios entry. Assembly Atlanta; @assemblyatlanta

Aspects of the project that haven’t moved forward as initially planned include housing, hotel rooms, eateries, and shops. Gray officials in 2023 blamed “macroeconomic concern about real estate,” including supply issues, for bumping back the timelines for developing Assembly’s more traditional mixed-use facets.

On a lighter note, have a gander at the TV/film studio’s flashiest addition to date in the gallery above.

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5801 Peachtree Road Assembly Atlanta Third Rail Studios Assembly Yards Chamblee Gray Television Warner Brothers NBC Warner Bros. Netflix Capstone South Assembly Integral Group General Motors Plant Dan Rosenfelt Smith Dalia Architects Georgia Film Office Peach State BAILEY CONSTRUCTION AND CONSULTING Bailey Construction Hilton Howell Gipson Company

Images

How the new LED tower relates to a public-accessible greenspace called Assembly Commons.Assembly Atlanta; @assemblyatlanta

The LED tower's stance over a main Assembly studios entry. Assembly Atlanta; @assemblyatlanta

Backside of the 140-foot-tall structure today, overlooking a 2-acre central lawn. Assembly Atlanta; @assemblyatlanta

Assembly Atlanta; @assemblyatlanta

Assembly Atlanta; @assemblyatlanta

Assembly Atlanta; @assemblyatlanta

Assembly Atlanta; @assemblyatlanta

The Assembly tower last month soon after it was switched on. Assembly Atlanta; @assemblyatlanta

Assembly Atlanta; @assemblyatlanta

Assembly Atlanta; @assemblyatlanta

Assembly Atlanta; @assemblyatlanta

Assembly Atlanta; @assemblyatlanta

As seen in January from I-285's many lanes, the under-construction tower and Assembly's movie-backdrop facades. Google Maps

As shown in an early rendering, the LED tower planned as a statement piece at the studio city's main entry.Gray TV; building designs, Smith Dalia Architects; landscapes, HGOR

Subtitle Statement piece over Assembly Atlanta TV/film studio complex has arrived

Neighborhood Doraville

Background Image

Image A photo of a large LED billboard tower with a metal backing standing over a park in Atlanta with blue skies overhead.

Associated Project

5801 Peachtree Road

Before/After Images

Sponsored Post Off

 

Clearer vision, timeline emerge for Beltline-adjacent Murphy Crossing Josh Green Tue, 08/27/2024 - 15:22 The vision for a Southwest Atlanta project expected to turn a vacant, historic industrial site into an oasis of “attainable Beltline living” and a new commercial district is coming into clearer focus with fresh visuals and a tentative development timeline.

Earlier this year, the board of directors for both the Atlanta Beltline and Invest Atlanta voted to select Arizona-based Culdesac and Urban Oasis Development as developers for the vacant Murphy Crossing property along the Westside Trail in Oakland City, ending a nearly three-year search.

Since then, behind-the-scenes pre-construction work has been ongoing, and the community engagement process has begun.

Renderings revealed during a community meeting with the development team and Beltline officials last month were recently brought to Urbanize Atlanta’s attention. They appear to show a denser vision for Murphy Crossing with an emphasis on connectivity to the Beltline and MARTA rail.

Atlanta Beltline Inc. officials stressed this week the development plans are tentative and will continue to evolve throughout the entitlement and design process. Culdesac is leading the entitlement and community engagement process for Murphy Crossing, working closely with the Beltline. 

Beltline reps directed all inquiries regarding Murphy Crossing’s planning documents to Culdesac. An inquiry to Culdesac this week wasn't returned.

But this much is clear: Tentative plans at Murphy Crossing call for a whopper of new development, potentially spread across six phases of construction. The commercial component alone could be 20,000 square feet larger than all restaurant, retail, and entertainment space at Midtown’s redeveloped Colony Square combined.

The most detailed image released to date for Murphy Crossing's potential scope and connectivity to the Beltline and MARTA. Culdesac; Urban Oasis Development; Atlanta Beltline Inc.

Early vision for a potential MARTA infill station adjacent to the new Oakland City community. Culdesac

The site could see more than 1,100 residential units and more than 180,000 square feet of commercial space built under I-Mix zoning, which is pending city approval. That classification allows for dense economic development—combining commercial, residential, and even jobs-producing industrial uses on a single property—in underserved neighborhoods around the city. (Selig’s The Works district was among the first projects in town to receive the classification.)

Situated where Oakland City meets Adair Park and Capitol View, the 20-acre site once operated as the Georgia Farmers Market and currently includes about a dozen warehouses and other buildings.

According to a presentation timeline, zoning reviews and community design meetings are scheduled to continue through October. The development team expects to work with engineers to submit the project to the State of Georgia as a Development of Regional Impact in December, given its large scale.

Permitting and design work would continue through most of 2025, and the project could break ground as early as September next year, according to the presentation.  

Culdesac won the BeltLine’s favor for its innovative approach to building walkable districts less reliant on vehicles than typical developments. The company gained national recognition for its 17-acre Arizona project, Culdesac Tempe, that opened in 2022 with about 750 residential units, 30,000 square feet of retail and amenities, and a network of bike lanes and walking paths.

Arizona's Culdesac Tempe opened in winter 2022 with a much smaller scale—but similar architecture, in some regards—than Murphy Crossing plans. Culdesac

Culdesac

Joel Dixon, an Urban Oasis Development principal, predicted earlier this year Murphy Crossing will evolve into a blueprint for economic inclusion, job creation, and affordable housing and commercial spaces near two MARTA stations (West End and Oakland City).

One of four new MARTA infill stations proposed across the city could also be placed at Murphy Crossing’s doorstep, just to the north. Culdesac’s site plan stresses that a future MARTA connection should remain top-of-mind as designs are finalized.

According to Beltline officials, the public-private partnership requires that 30 percent of the rental component is reserved for tenants earning between 60 and 80 percent of the area median income for at least 30 years.

Any for-sale affordable housing at Murphy Crossing must be accessible for individuals and households earning up to 120 percent AMI, per Beltline leadership.

On the commercial side, plans call for 20 percent of space to be made available at a 20 percent discount under market rate. For the first affordable tenants, small business grants of up to $25,000 each could be made available as well, according to the July presentation.

Other aspects of the Murphy Crossing remake call for pathways, bike lanes, plazas, courtyards, a dog park, and a community garden. High-speed Wi-fi throughout the property, rotating public art exhibits, and interpretive signage made by local artists are also in the works.

Potential look of Murphy Crossing housing included as examples in a recent community presentation. Culdesac

Culdesac

Beltline officials have said an advisory committee with stakeholders from nearby neighborhood planning units and other groups has been put in place, in addition to a business advisory committee comprised of locals that aims to ensure small and minority businesses are included in Murphy Crossing investment.

Below, find a before/after comparison of what Murphy Crossing could become. And head up to the gallery for more context and fresh visuals.  

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• Oakland City news, discussion (Urbanize Atlanta) 

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1050 Murphy Avenue Murphy Crossing Adair Park West End Capitol View Atlanta BeltLine Westside Trail Culdesac Urban Oasis Development Kronberg Urbanists + Architects LDG Consulting T. Dallas Smith and Co. Adaptive-Reuse Atlanta Development Oakland Exchange Adaptive-Reuse Development Atlanta History BeltLine Development Southwest Atlanta I-Mix

Images

The most detailed image released to date for Murphy Crossing's potential scope and connectivity to the Beltline and MARTA. Culdesac; Urban Oasis Development; Atlanta Beltline Inc.

Early vision for a potential MARTA infill station adjacent to the new Oakland City community. Culdesac

Potential look of Murphy Crossing housing included as examples in a recent community presentation. Culdesac

Culdesac

Culdesac

Arizona's Culdesac Tempe opened in winter 2022 with a much smaller scale—but similar architecture, in some regards—than Murphy Crossing plans. Culdesac

Culdesac

Culdesac

Culdesac

The 1050 Murphy Avenue site (bottom, left) in relation to downtown Atlanta. Google Maps

Overview of the 20-acre site today, where three Southwest Atlanta neighborhoods meet. Courtesy of Atlanta BeltLine Inc.

The 20-acre property's scope, bordered by a MARTA line in Southwest Atlanta.Photo by The Sintoses, courtesy of Atlanta BeltLine Inc.

Subtitle Plans are still tentative, but 20-acre project could qualify as game-changer in Southwest Atlanta

Neighborhood Oakland City

Background Image

Image An overview of a huge development site next to active rail tracks and a long walking path with many buildings and trees.

Associated Project

Murphy Crossing

Before/After Images

Before Image

Image A rendering of a development under blue skies in Atlanta with a white apartment building and a glassy office tower.

After Image

Image A rendering of a development under blue skies in Atlanta with a white apartment building and a glassy office tower.

Sponsored Post Off

 

Images: Vacant hotel tower sells for conversion to affordable housing Josh Green Tue, 08/27/2024 - 13:58 The push to inject hundreds of affordable living options into Summerhill’s tallest building on a block just south of downtown Atlanta has taken a crucial step forward.

Atlanta Housing on Monday officially closed on the sale of the former Ramada Plaza Atlanta Downtown Hotel, a 16-story structure that’s stood vacant for several years, according to Michael Wess, a partner with Bull Realty, the commercial real estate firm representing the sellers.

The sales price wasn’t disclosed.

But last month, AH’s board of commissioners voted to seek permission from the U.S. Department of Housing and Urban Development to buy the 450 Hank Aaron Drive property for up to $17.5 million, with the intention of converting it to 231 affordable apartments for seniors—potentially before the 2026 FIFA World Cup comes to town. Atlanta Civic Circle reported AH intends to issue a request for proposals from developers next month and possibly select the team to convert the hotel by January.

The shuttered Ramada hotel hit the open market at $20 million in March 2023, offering a sizable, gutted building near downtown and room for new development elsewhere on its 3.25 acres.

Rendering included in the 450 Capitol Ave. marketing package showing how the former hotel property could look and function when renovated. Bull Realty

Rendering showing potential frontages along Capitol Avenue/Hank Aaron Drive. Bull Realty

Positioned along Summerhill’s northern rim, overlooking Interstate 20, the former Ramada had been scooped up during the COVID-19 pandemic by Pellerin Real Estate, an intown developer best known for turning defunct Grant Park warehouses into The Beacon.

Pellerin’s vision for the property, as unveiled in late 2021, called for a blend of about 250 micro apartments (some as small as 330 square feet), coworking space, restaurants, an outdoor promenade, a rooftop pool with a clubhouse, and a 13,000-square-foot food hall. 

As of last year, the hotel structure had been permitted and approved for 260 apartments with 33,000 square feet of retail. The property’s zoned MRC-3C, allowing for a mix of residential and commercial uses, and AH officials have previously discussed including retail on the ground floor.

According to Bull Realty, plans have also been drawn up for building another 287 units on site in the future, with an additional 23,000 square feet of retail. That would rise on a 2-acre development site that houses the hotel’s former banquet hall and a one-level parking deck today.

The former Ramada's parking structure and elevated amenities, as seen in early 2023. Courtesy of Bull Realty

Courtesy of Bull Realty

Pellerin bought the 450 Hank Aaron Drive (also referred to as 450 Capitol Ave.) hotel property at auction in 2020 for just shy of $14 million, then briefly tapped New York’s Life House to operate it as a private hotel. The food hall once planned for the property would have doubled the size of Southern Feed Store, the six-stall food hall Pellerin built from the former Graveyard Tavern in East Atlanta Village.

The former 400-room hotel property is sandwiched between a variety of new development but still overlooks vast parking lots to the south. Two neighboring parcels have sprung to life as Alliance Residential’s 300-unitBroadstone Summerhill luxury apartments, and to the west, Georgia State University’s new convocation center, basketball arena, and concert hall.

The hotel property today counts 400 parking spaces, with 35 more in redevelopment plans.

In the gallery above, find a thorough look at the old Ramada—formerly a popular lodging destination for Braves fans, during the nearby stadium’s run as Turner Field—both inside and out, alongside renderings that illustrate how the property could be revived.   

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450 Hank Aaron Drive SE Ramada Inn building Georgia State University Atlanta Hotels Adaptive-Reuse Ramada Turner Field The Beacon East Atlanta Village Downtown Apartment Conversions Pellerin Real Estate Ramada Plaza Atlanta Downtown Hotel Center Parc Stadium Georgia State Stadium Food Halls Bull Realty stadium hotel Atlanta Civic Circle Summerhill Development

Images

The 3.25-acre site in question along Hank Aaron Drive, in relation to Center Parc Stadium, Georgia Avenue, and Interstate 20. Courtesy of Bull Realty

Rendering included in the 450 Capitol Ave. marketing package showing how the former hotel property could look and function when renovated. Bull Realty

Bull Realty

Rendering showing potential frontages along Capitol Avenue/Hank Aaron Drive. Bull Realty

How an interior courtyard could be revived. Bull Realty

Bull Realty

The former Ramada's parking structure and elevated amenities, as seen in early 2023. Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Courtesy of Bull Realty

Subtitle Hundreds of apartments planned for former Ramada Plaza near stadium

Neighborhood Summerhill

Background Image

Image An image of a large white empty hotel near huge parking lots and a wide road under blue skies.

Before/After Images

Sponsored Post Off

 

Second metro Atlanta IKEA (sort of) on tap to open this week Josh Green Tue, 08/27/2024 - 08:12 Much like the Atlanta Braves of a decade ago, Swedish furniture mega-chain IKEA is making an investment in Atlanta’s northern suburbs to increase access to customers there. (Just don’t expect to drive away with a ready-to-assemble couch on the day of purchase.)

IKEA plans to open its second metro Atlanta location with a new format concept Wednesday morning at 7681 North Point Parkway in Alpharetta. That’s in the Mansell Crossing Shopping Center, situated off Ga. Highway 400 Exit 8.

Officially IKEA is calling the concept the Alpharetta Plan and Order point with Pick-up.

Instead of a vast showroom and warehouse for wandering, the pared-down store is designed for allowing customers to meet with IKEA staff and put together plans for more complex home furnishing projects. Such as full bedrooms, bathrooms, and kitchens, according to a company announcement.

Shoppers won’t be able to take home products on the day of visits. But staff will set up home delivery, or orders can be picked up at the Alpharetta outpost, per IKEA.

The mini IKEA's location at the Mansell Crossing Shopping Center, with Ga. Highway 400 shown at left in blue. Google Maps

First announced in March, the OTP IKEA concept will total about 4,300 square feet—a small fraction of the size of the company's 366,000-square-foot complex in Atlanta. 

“We’re excited to give Atlanta metro area consumers a new way to shop IKEA,” said Javier Quiñones, IKEA U.S.’s CEO and chief sustainability officer, in a prepared statement. “The new Alpharetta location highlights our efforts to bring IKEA closer to the many people and make it easier and more affordable to access our home furnishing products and solutions.”  

Perhaps it's hard to believe, but IKEA has been operating in the Atlanta market for nearly 20 years, having opened its intown location on 16th Street near Atlantic Station in 2005.

Below, find all preview images IKEA has to offer as an example of how the Alpharetta location will look and function. (Note: This is not the actual Alpharetta location.)

Courtesy of IKEA

Courtesy of IKEA

Courtesy of IKEA

Courtesy of IKEA

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7681 North Point Pkwy Alpharetta IKEA New IKEA Mansell Crossing Shopping Center Alpharetta IKEA OTP Atlanta Suburbs Suburbs Ga. Highway 400

Images

The mini IKEA's location at the Mansell Crossing Shopping Center, with Ga. Highway 400 shown at left in blue. Google Maps

Courtesy of IKEA

Courtesy of IKEA

Courtesy of IKEA

Courtesy of IKEA

Subtitle Alpharetta Plan and Order point with Pick-up aims to increase IKEA access in northern suburbs

Neighborhood Alpharetta

Background Image

Image An image showing a new format IKEA store with modern interiors and blue signage.

Before/After Images

Sponsored Post Off

 

Near downtown Roswell, super-exclusive project in pipeline Josh Green Mon, 08/26/2024 - 15:01 North of Roswell’s bustling old city center, a single-family project is moving forward this summer aimed squarely at deep-pocketed metro Atlanta buyers who value privacy and exteriors that lean European.

Called “Maison at Hollyberry”—or “the Maison” for short—the Elevation Building Company project is described as the first in the area to be built in the English Arts and Craft style, which marketing materials call classically timeless and in high demand.

The community will include seven oversized lots ranging from 3/4 acre up to 1 acre, situated about three miles north of historic downtown Roswell. (Alpharetta City Center is about four miles to the northeast.) One lot alone is priced at $599,000, as listed with Maryam Schwegman of Berkshire Hathaway HomeServices Georgia Properties.

The first home to come to market, 100 Maison Court, is asking $2.39 million.

That buys five bedrooms and four and ½ bathrooms in 4,733 square feet, with architecture by Frazier Home Design and interiors by Hart and Lock Design.

Exteriors of the first Maison at Hollyberry listing, asking $2.4 million. Elevation Building Company; Luxury Collection; designs, Frazier Home Design; Maison at Hollyberry, via Berkshire Hathaway HomeServices Georgia Properties

How the seven-lot Maison at Hollyberry has been subdivided for privacy off Hollyberry Drive. Elevation Building Company; Luxury Collection; designs, Frazier Home Design; Maison at Hollyberry, via Berkshire Hathaway HomeServices Georgia Properties

The listing joins more than a dozen homes currently on the market in Roswell for north of $2 million, both built and in planning stages.

According to project leaders, perks at the Maison will include wine cellars, beamed ceilings, built-in bookcases, two-story foyers, and plentiful stone—so spartan modern palaces these are not.

Examples of planned interiors. Elevation Building Company; Luxury Collection; designs, Frazier Home Design; Maison at Hollyberry, via Berkshire Hathaway HomeServices Georgia Properties

Floorplan for the first Maison at Hollyberry listing. Elevation Building Company; Luxury Collection; designs, Frazier Home Design; Maison at Hollyberry, via Berkshire Hathaway HomeServices Georgia Properties

“Our premier community is designed for those who appreciate the finer things in life,” reads the spiel, “offering access to a variety of vibrant neighboring towns that enhance your living experience with a blend of sophistication, culture, and charm.”

Head to the gallery for more context—and a look at what $2 million and above for new-construction buys in the northern suburbs these days.  

Elevation Building Company; Luxury Collection; designs, Frazier Home Design; Maison at Hollyberry, via Berkshire Hathaway HomeServices Georgia Properties

The Maison at Hollyberry site in relation to downtown Roswell (bottom) and other north OTP landmarks. Elevation Building Company; Luxury Collection; designs, Frazier Home Design; Maison at Hollyberry, via Berkshire Hathaway HomeServices Georgia Properties

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• Roswell news, discussion (Urbanize Atlanta) 

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Hollyberry Drive at Maison Court Roswell Maison at Hollyberry Elevation Building Company Berkshire Hathaway HomeServices Georgia Properties Frazier Home Design Luxury Collection OTP Subdivisions Atlanta Suburbs Suburbs Northern Suburbs

Images

The Maison at Hollyberry site in relation to downtown Roswell (bottom) and other north OTP landmarks. Elevation Building Company; Luxury Collection; designs, Frazier Home Design; Maison at Hollyberry, via Berkshire Hathaway HomeServices Georgia Properties

Prior to clearing, the Roswell site in question in 2019. Elevation Building Company; Luxury Collection; designs, Frazier Home Design; Maison at Hollyberry, via Berkshire Hathaway HomeServices Georgia Properties

How the seven-lot Maison at Hollyberry has been subdivided for privacy off Hollyberry Drive. Elevation Building Company; Luxury Collection; designs, Frazier Home Design; Maison at Hollyberry, via Berkshire Hathaway HomeServices Georgia Properties

Exteriors of the first Maison at Hollyberry listing, asking $2.4 million. Elevation Building Company; Luxury Collection; designs, Frazier Home Design; Maison at Hollyberry, via Berkshire Hathaway HomeServices Georgia Properties

Floorplan for the first Maison at Hollyberry listing. Elevation Building Company; Luxury Collection; designs, Frazier Home Design; Maison at Hollyberry, via Berkshire Hathaway HomeServices Georgia Properties

Examples of planned interiors. Elevation Building Company; Luxury Collection; designs, Frazier Home Design; Maison at Hollyberry, via Berkshire Hathaway HomeServices Georgia Properties

Elevation Building Company; Luxury Collection; designs, Frazier Home Design; Maison at Hollyberry, via Berkshire Hathaway HomeServices Georgia Properties

Elevation Building Company; Luxury Collection; designs, Frazier Home Design; Maison at Hollyberry, via Berkshire Hathaway HomeServices Georgia Properties

Elevation Building Company; Luxury Collection; designs, Frazier Home Design; Maison at Hollyberry, via Berkshire Hathaway HomeServices Georgia Properties

Another Maison at Hollyberry plan in the works, with price unspecified. Elevation Building Company; Luxury Collection; designs, Frazier Home Design; Maison at Hollyberry, via Berkshire Hathaway HomeServices Georgia Properties

Another Maison at Hollyberry plan in the works, also with price unspecified. Elevation Building Company; Luxury Collection; designs, Frazier Home Design; Maison at Hollyberry, via Berkshire Hathaway HomeServices Georgia Properties

Subtitle Initial listing asks $2.4M at Maison at Hollyberry neighborhood

Neighborhood Roswell

Background Image

Image An image of a planned subdivision with large homes on seven big lots in Atlanta's northern suburbs near a historic downtown.

Before/After Images

Sponsored Post Off

 

Poll: Which major downtown ATL project is most exciting, beneficial? Josh Green Mon, 08/26/2024 - 12:50 If you’re keeping score at home, 2024 has been quite the year for parts of downtown Atlanta that don’t always receive the most love from investors, visitors, media, and the public at large.

In light of so much construction and investment activity, a reader named Corey recently reached out with a suggestion: “You should do an article about which new downtown development will have the most impact on Atlanta.”

Brilliant idea, sir. But that can be awfully tough to gauge, especially when dealing with hypotheticals and big concepts with no firm groundbreaking dates set. So let’s put this question to the people of Atlanta!

(Also, let’s tweak the question: With the $5-billion elephant in the room that is Centennial Yards, it’s clear which project would have the most impact, technically speaking, should all plans come to fruition. So we’ll ask the good people which project is most exciting and could be the most beneficial to parts of town that need a boost—and an injection of residents, workers, and visitors.)  

But first—a quick recap!

GWCCA properties

The 11-acre site in question, as the Signia hotel was under construction in March 2023. Base image via GWCC

The year started with a bang in what used to be the Georgia Dome’s location on the western fringes of downtown, with the Signia by Hilton Atlanta hotel tower delivering almost 1,000 rooms that peer down on Mercedes-Benz Stadium and across the city. More recently, Georgia World Congress Center Authority officials have selected a familiar development team to transform the 11-acre Home Depot Backyard into a new entertainment district spanning up to 250,000 square feet.

That team includes Atlanta development firm Fuqua Development, local investment and development company Pope and Land Real Estate, and Minneapolis-headquartered architects Nelson Worldwide—the same partnership that created The Battery Atlanta. Exactly what the project might entail, what it might cost, and when it could break ground hasn’t been revealed.  

The Center

Plans for the northernmost entry, near Georgia World Congress Center. CP Group; Healey Weatherholtz Properties; designs, ASD/SKY

A new day for a downtown classic could be dawning soon. Commercial real estate and management firm CP Group has filed plans with the city to start moving forward with the renovation of one of its trophy Atlanta properties, the 1.2-million-square-foot CNN Center. 

Reenvisioned as “The Center,” the 1970s landmark is expected to see new, active plazas and outdoor hangouts, plus 130,000 square feet of retail space, alongside 920,000 square feet of creative office and media production spaces. Another component is the recently renovated, 1,067-key Omni hotel attached to the facilities. 

Underground Atlanta

Courtesy of Underground Atlanta

The long evolution of Underground Atlanta encountered a setback last summer by losing its planned brewery near the Peach Drop location (like the ballyhooed food hall concept from Robert Montwaid before that), but there have been more recent causes for celebration at the storied, mostly below-grade complex.

MJQ nightclub has begun renovations of the former Dante’s Down the Hatch space, and the team behind Paris on Ponce opened a Parisian-themed entertainment concept, Pigalle by Paris on Ponce, last fall. Earlier this year, Underground also debuted Altar—a new entertainment venue and food concept—that project leaders called a “significant milestone” in the district’s reinvention and revitalization.

South Downtown (Atlanta Ventures)

General scope of Project Elle across South Downtown blocks. Atlanta Ventures

The motivated tech team behind Atlanta Ventures continues to pack new properties into its South Downtown portfolio like U.S. summer athletes do Olympic medals, lending hope for a rapid injection of life in a historically rich part of Atlanta that’s struggled for decades.

Right now, the bulk of that work is focused on what’s called “Project Elle,” an L-shaped collection of more than 25 buildings that begins at Ted Turner Drive/Mitchell Street and bends around to Broad Street and up to Five Points. Plans call for converting that soon to more than 100 adaptive-reuse apartments, 150,000 square feet of commercial space, and 31,000-square-foot Atlanta Tech Village—Sylvan, the downtown coworking answer to Buckhead’s tech startup hub. Elsewhere, plans call for converting a parking lot near the intersection of Mitchell and Broad streets into “a beautiful kind of town square” before the World Cup, as a project official recently explained.

Centennial Yards

Construction progress on base levels of the 18-story Anthem hotel project, situated just north of the apartment tower. Josh Green/Urbanize Atlanta

Outside of the Signia hotel, the most visible recent changes south of Centennial Olympic Park have come from—of all places—the former Gulch. That’s where Centennial Yards Company has topped out a new apartment tower called The Mitchell and is well underway with construction on an adjacent hotel tower and an 8-acre entertainment district anchored by a Cosm entertainment dome, with a fan plaza at the center. 

The estimated $5-billion, mixed-use project’s broader goal is to transform 50 acres around the chasm the Gulch had been for generations—so in terms of scope, it’s the clear victor here. But that’s not we’re asking.

Now, with Atlanta’s first 2026 FIFA World Cup match just 650 days away, let’s take a second and ask ourselves…

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Underground Underground Atlanta Centennial Yards Centennial Yards Company South Downtown South Downtown development Atlanta Ventures Atlanta Tech Atlanta Tech Village GWCCA Georgia World Congress Center Georgia World Congress Center Authority Fuqua Development Signia by Hilton Atlanta Pope and Land Nelson Worldwide The Center CNN Center CP Group

Subtitle From the Georgia Dome's old footprint to Underground Atlanta, it's been quite a year already

Neighborhood Downtown

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Boutique project shows signs of life on Atlanta's signature street Josh Green Mon, 08/26/2024 - 07:59 After going quiet (at least publicly) for nearly a year, a boutique apartment project in Buckhead’s Peachtree Hills is again showing signs of life.

Plans filed with the city in October call for replacing the One Peachtree Hills Apartments, a 1960s garden-style complex, with a wedge-shaped, low-rise building with 44 units and no shortage of outdoor spaces attached to rentals.  

The proposal recently came before the Atlanta Beltline Design Review Committee, as the development team is seeking special permissions related to fencing around a portion of the property to increase security and screening.

The existing two-story complex is located at 11 Peachtree Hills Ave., a block south of the Publix-anchored Peachtree Battle Shopping Mall and just north of Peachtree Creek’s winding banks.

The TSW-designed proposal from Pruiett Capital Partners and Hudson Development Partners calls for building a three-story multifamily building with an amenity terrace on the roof.

The Peachtree Hills property in question with Peachtree Road shown at left and the Publix-anchored shopping center just to the north. Fulton County Government/Eagleview

TSW; via City of Atlanta Office of Zoning and Development

Apartments would range from studios to two-bedroom options, each with open balconies. (The breakdown: 10 studios, 23 one-bedroom units, and 11 two-bedroom options, according to a Special Administrative Permit filing from last year.)

We’ve reached out to project developers and architects for the outlook on a groundbreaking and other details, and we’ll update this story with any additional information that comes.

According to Beltline DRC filings, developers are seeking a variance to a city ordinance that limits fence and wall heights to six feet—and mandates that no barbed wire, razor wire, or uncoated chain link fence can be visible from public spaces, including the Beltline.

Developers are proposing to build a 10-foot-tall fence at the building’s receiving driveway for security in the evenings. The new fence, constructed from a metal decking product, would be topped with either spikes or razor wire and painted white to match the building’s color, per filings.

The One Peachtree Hills Apartments today. Google Maps

Site plan for 44 apartments in a three-story building off Peachtree Road, which is located to the left here.TSW; via City of Atlanta Office of Zoning and Development

The property falls within a BeltLine Overlay District, but the application makes no mention of affordable or workforce housing being included.

Filings stipulate that 51 onsite parking spaces would be provided, of a maximum 55 allowed. The minimum five bicycle parking spaces are planned elsewhere on site, according to the SAP application.  

The proposal also calls for building a parking garage accessed via Fairhaven Circle that’s partially underground.

Fulton County records indicate the .6-acre property last sold for $4 million in summer 2022 to an LLC called 11 Peachtree Hills Holdings.

How the facade over Peachtree Hills Avenue is expected to look. TSW; via City of Atlanta Office of Zoning and Development

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The Peachtree Hills property in question with Peachtree Road shown at left and the Publix-anchored shopping center just to the north. Fulton County Government/Eagleview

Site plan for 44 apartments in a three-story building off Peachtree Road, which is located to the left here.TSW; via City of Atlanta Office of Zoning and Development

The One Peachtree Hills Apartments today. Google Maps

Elevation showing a planned rooftop amenity and underground garage entry. TSW; via City of Atlanta Office of Zoning and Development

TSW; via City of Atlanta Office of Zoning and Development

The garden-style apartments on site today. TSW; via City of Atlanta Office of Zoning and Development

How the facade over Peachtree Hills Avenue is expected to look. TSW; via City of Atlanta Office of Zoning and Development

The proposal's south elevation. TSW; via City of Atlanta Office of Zoning and Development

Fairhope Circle elevation. TSW; via City of Atlanta Office of Zoning and Development

How the .6-acre property relates to Peachtree Road (left) and the adjacent creek. Fulton County Government/Eagleview

Subtitle Proposal calls for 44 units to replace 1960s apartments in Peachtree Hills

Neighborhood Peachtree Hills

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11 Peachtree Hills Ave

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Here now, an aerial tour of West Midtown's changing skyline Josh Green Fri, 08/23/2024 - 14:25 It’s been a year since we’ve floated a drone over the Howell Mill Road corridor and surrounding blocks, and with this being Atlanta in the twenties, much has changed since.

Several large-scale developments have recently delivered or are nearing the finish of construction phases in West Midtown places such as Home Park, Blandtown, and Marietta Street Artery.

So it’s time for an update on what that means for the metro’s latest emerging skyline, which in terms of height and bulk is starting to resemble subdistricts such as Cumberland, Dunwoody, and the Emory University area—with significantly taller ambitions in the pipeline.

For this Aerial Tours installment, let’s have a sky-high look at the 1050 Brickworks spec office tower, the (nearly topped-out) Stella at Star Metals building, Interlock’s completed second phase, and the nearly 200 apartments that have recently opened at the landmark Goat Farm Arts Center.

All aboard—to the gallery above!

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More aerial tours around Atlanta's changing landscape (Urbanize Atlanta) 

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Growing skylines of Home Park and Marietta Street Artery (foreground) with Midtown and downtown in the hazy August distance. Urbanize Atlanta

Star Metals District's first finished buildings are pictured at center, with several more in the pipeline for neighboring blocks. Urbanize Atlanta

Pictured at center is the district's tallest new structure, Stella at Star Metals. It's expected to reach its top height of 22 stories next month, according to developers The Allen Morris Company. Urbanize Atlanta

The bright-white new residential buildings at the Goat Farm Arts Center provide a refreshing contrast to the property’s lovably shabby industrial structures.Urbanize Atlanta

Spec office tower project 1050 Brickworks (at center) has topped out at 14 stories along West Marietta Street. Urbanize Atlanta

The immensity of MARTA's Brady Facility for paratransit vehicles and repairs is shown at bottom right. It dates to the 1970s and underwent a $50-million renovation several years ago. Urbanize Atlanta

Active rail lines (bottom left) are shown in relation to Westside Provisions District, one of the area's first attractions and an adaptive-reuse pioneer for Atlanta. Urbanize Atlanta

View over Atlanta Waterworks toward Buckhead, at left. Urbanize Atlanta

Urbanize Atlanta

Urbanize Atlanta

Urbanize Atlanta

Subtitle Checking in on Howell Mill Road corridor, nearby neighborhoods from high above

Neighborhood Home Park

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Centennial Yards first new tower tops out, reveals name, images Josh Green Fri, 08/23/2024 - 12:42 It’s officially official: A new tower has risen from the Gulch and is standing at full height.

The Centennial Yards megaproject replacing the long-empty Gulch marked a significant milestone Thursday—as predicted on these pages last week—by topping out its first ground-up new tower, signaling the completion of its structural phase.

The 304-unit apartment building has been formally named “The Mitchell” as a nod to the street at its southern flank, Mitchell Street. The corridor has “historically been a place of innovation and culture in Atlanta,” and the building’s name pays homage to that, officials said in a topping-out announcement today.  

Fresh renderings also illustrate how expansive patios at The Mitchell’s base, where 16,000 square feet of retail space is planned, will aim to add vitality and outdoor dining across the street from main entries to Mercedes-Benz Stadium.

Expected look of activated patios at The Mitchell building, with Mercedes-Benz Stadium across the street. Courtesy of Centennial Yards

Courtesy of Centennial Yards

The Mitchell’s dimensions are listed as 19 stories (one story higher than previously predicted) and 300,000 square feet overall, with one full floor being devoted to resident amenities. Its skyline views are being described as “stunning.”

Amenities are set to include a dog run and pet spa, a pool deck with indoor-outdoor areas, coworking spaces, a large resident lounge, and a top-flight fitness center, officials said. Rents have yet to be specified.

The Mitchell stands where Centennial Olympic Park Drive meets Martin Luther King, Jr. Drive. Across the street, vertical construction is also continuing on its sibling project, the 292-key Anthem hotel, with its curving base levels having rounded into shape.

Centennial Yards company officials relayed today the hotel tower is also scheduled to top out this year.   

Courtesy of Centennial Yards

Centennial Yards' first ground-up apartment building's north and western facades today. Josh Green/Urbanize Atlanta

The Mitchell and its neighboring hotel broke ground in November 2022. The apartments remain on pace to deliver sometime next year, officials said today.

Brian McGowan, Centennial Yards Company president, predicted The Mitchell will add many new residents to downtown’s revival within the next year. “Revitalizing downtown requires an increased residential presence,” McGowan noted in a prepared statement, “making the neighborhood more vibrant, safe, and appealing.”

Just east of the towers, Centennial Yards has also broken ground on an 8-acre, mixed-use entertainment hub anchored by a Cosm entertainment dome with a fan plaza at the center. Those buildings are scheduled to be finished in time for eight 2026 FIFA World Cup matches set to be played in Atlanta, beginning in June that year.

Swing up to the gallery for more renderings and recent construction photos.

The ceremonial final beam being placed high over the Gulch this week. Courtesy of Centennial Yards

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95 Centennial Olympic Park Drive The Mitchell Centennial Yards Hotel 250 MARTIN Luther King Jr. Drive SW Centennial Yards apartments Cooper Carry Gulch Affordable Housing Nelson Street Bridge Pedestrian Bridge Stevens & Wilkinson Stream Realty Atlanta Stream Realty Partners CIM Group Centennial Yards Castleberry Hill South Downtown South Dwntn Ted Turner Drive Foster + Partners Brian McGowan Atlanta Construction Atlanta Development Good Van Slyke Architecture Perkins & Will Perkins&Will TVS SOM Design Skidmore Owings & Merrill Atlanta Hotels World Cup World Cup 2026 aerial tours Cosm

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Expected look of activated patios at The Mitchell building, with Mercedes-Benz Stadium across the street. Courtesy of Centennial Yards

Courtesy of Centennial Yards

Courtesy of Centennial Yards

Courtesy of Centennial Yards

The ceremonial final beam being placed high over the Gulch this week. Courtesy of Centennial Yards

Centennial Yards' first ground-up apartment building's north and western facades today. Josh Green/Urbanize Atlanta

As viewed from the north, the 19-story apartment tower now overlooks Mercedes-Benz Stadium. Josh Green/Urbanize Atlanta

View of the apartments from the Gulch-spanning Steele Bridge for pedestrians, which replaced the Nelson Street bridge. Josh Green/Urbanize Atlanta

View of the Centennial Yards tower projects from the east, across the Gulch. Josh Green/Urbanize Atlanta

Subtitle Meet... "The Mitchell"

Neighborhood Downtown

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Near Beltline, hilltop 'The Upton' enters construction home stretch Josh Green Fri, 08/23/2024 - 08:08 Two years after breaking ground, a multifamily project positioned for unique skyline views and Atlanta Beltline access has entered the home stretch of construction in a rapidly growing southside neighborhood, according to developers.

Pre-leasing is expected to begin in October for The Upton, a Chosewood Park project with nearly 400 apartments that aims to capitalize on the allure of the Beltline’s Southside Trail, a five-mile swoop of multi-use pathways both built and under construction.

Situated on a hilltop overlooking downtown and the Beltline corridor just west of Boulevard, The Upton replaced a long-vacant, 430 Englewood Ave. lot once home to low-rise warehouse facilities. It’s now scheduled to fully open in April, according to developers META Real Estate Partners.

New renderings provided this week for The Upton illustrate how amenities described as “unmatched” by developers will look and function. As curated by property management agency Gallery Residential, those amenities will include a fitness concierge, an edible garden, and an artist-in-residency program, per project officials.

Meta Real Estate Partners; designs, Dynamik Design

The Upton project's Englewood Avenue facade. Meta Real Estate Partners; designs, Dynamik Design

Once finished, The Upton will join nearby rental options such as the Skylark apartments on Boulevard and the comparatively massive Maverick community a little farther west on the trail. Other large-scale residential bets in nearby blocks include Empire Communities’ massive Zephyr project, which will eventually see 1,000 units of for-sale townhomes and multifamily dwellings spread across 34 acres.

Plans at The Upton call for 396 units but no retail. The building will wrap a 539-space parking garage standing six and ½ stories, with a rooftop amenity space on the top level of that, officials previously told Urbanize Atlanta.

The Upton’s site is just south of The Beacon, a former warehouse district turned food, drink, and retail destination. The 5-acre Boulevard Crossing Park—where the Beltline announced a 25-acre expansion in 2019—is located just to the east. (That greenspace expansion is fully designed but on hold, pending funding, per Beltline leadership.) 

Just north of The Upton, the 1.9-mile Southside Trail section linking Boulevard around to Pittsburgh is now fully under construction, with delivery scheduled for early 2026 in time for Atlanta’s World Cup matches. Initially, The Upton was scheduled to deliver this summer, but that’s been bumped back.

Meta Real Estate Partners; designs, Dynamik Design

The Upton project's site in relation to downtown and SE ATL landmarks. Google Maps

Meta Real Estate Partners, based near Sandy Springs and formerly called SWH Residential, also counts Old Fourth Ward’s North & Line in its portfolio of residential projects near the Beltline.

The Upton’s development team also includes Dynamik Design (architecture and interior design), B+C Studio (landscape architecture), Kimley-Horn (civil engineering), and Fortune-Johnson (general contractor).

Find fresh renderings and more context in the gallery above.

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430 Englewood Avenue SE The Upton Meta Real Estate Partners Kimley-Horn Boulevard Crossing Park Kimley-Horn & Associates Dynamik Design Fortune-Johnson Beltline Atlanta BeltLine Southside Trail Atlanta Development Atlanta apartments Atlanta Construction Boulevard SWH Residential B+C Studio Fortune Johnson Gallery residential

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The Upton project's site in relation to downtown and SE ATL landmarks. Google Maps

The former vacant lot on Englewood Avenue overlooking a section of the Southside Trail. Google Maps

The Upton project's Englewood Avenue facade. Meta Real Estate Partners; designs, Dynamik Design

Meta Real Estate Partners; designs, Dynamik Design

Meta Real Estate Partners; designs, Dynamik Design

Meta Real Estate Partners; designs, Dynamik Design

Meta Real Estate Partners; designs, Dynamik Design

Meta Real Estate Partners; designs, Dynamik Design

Subtitle Nearly 400 units and amenities called "unmatched" join Chosewood Park residential groundswell

Neighborhood Chosewood Park

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Renderings: Eastside off-leash dog park, restaurant concept unveiled Josh Green Thu, 08/22/2024 - 15:17 Pooch-friendly renovation plans for a 1950s former industrial property in a quickly growing section of Edgewood are coming into clearer focus.

Described as “Disneyland for dogs” and “Atlanta’s most exclusive pet parenting club,” Skiptown has released renderings for what’s billed as an upscale, off-leash dog park and pet care facility that, for humans, will include a restaurant and social club component.

Construction is fully underway, and plans call for opening the 39,200-square-foot former warehouse on Arizona Avenue this fall. Retaining the authenticity of the 1955 facility has been a priority during renovations, which includes keeping many of the building’s existing murals, as Skiptown officials relayed this week.

The project marks the first Atlanta location for Skiptown (another in Denver is also in the works), after the concept was founded in Charlotte during the COVID-19 pandemic in 2020.

The one-story, former office building in question is located at 200 Arizona Ave., along the eastern fringe of Edgewood near Kirkwood, roughly a block from Pullman Yards.

Facade plans for the 200 Arizona Ave. facility. Courtesy of Skiptown; designs by Redline Design Group

Skiptown's main green for pooch frolicking in Edgewood. Courtesy of Skiptown; designs by Redline Design Group

Skiptown’s plans call for 23,000 square feet of indoor space (to include indoor off-leash areas, which the company calls a unique offering). The 13,000-square-foot “social yard” component outside will feature a splash pad.

Elsewhere, the pet-care play yards space will span 3,200 square feet, while an onsite parking lot will have more than 60 spaces.

Services will include boarding and daycare (with valet dog drop-off), grooming, and dog training.

For “pet parents,” Skiptown’s Atlanta incarnation will include a permanent restaurant and social club with cocktails, wine, and local beers, plus a coffee bar. The menu calls for breakfast options (sandwiches, croissants, and muffins) and more all-day fare, such as empanadas and “Paw-tater” tots, plus snacks like jerky and frozen treats.

Pet offerings will include “pup cups” and dog “beer” bone broth, per officials.

Interior design plans for Skiptown's restaurant portion. Courtesy of Skiptown; designs by Redline Design Group

The 200 Arizona Ave. site in relation to DeKalb Avenue, Pullman Yards, and other eastside landmarks. Google Maps

Meggie Williams, Skiptown founder and CEO, said opening an Atlanta outpost has long been a company goal.

“Our team visited a lot, and we put a great deal of effort into getting the location right. When we came across Kirkwood, we immediately fell in love with the neighborhood,” Williams said in a project announcement. “We toured over 60 sites, and this location instantly drew us in. It’s an amazing, vibrant, diverse little pocket of such an incredible city, and we’re excited to become a part of it.” 

Skiptown is offering a 30-percent discount on VIP memberships for the first year—$315, as opposed to $450—that includes a number of perks and founding members’ dog’s portraits featured in a permanent mural in the complex.

Monthly memberships start at $25, and day passes are offered for guests 21 and over. (Day-pass prices at the Charlotte location are listed as $5 on Mondays; $10 from Tuesday to Friday; and $15 on Saturday and Sunday.)

Trot up to the gallery for more context and visual previews of what Skiptown plans to deliver this fall.

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200 Arizona Ave. NE Mixed-Use Development Atlanta Development Atlanta Construction Office Space Adaptive-Reuse Development Adaptive-Reuse Adaptive-Reuse Project Rise Property Group Kirkwood Pullman Yards

Images

The 200 Arizona Ave. site in relation to DeKalb Avenue, Pullman Yards, and other eastside landmarks. Google Maps

Facade plans for the 200 Arizona Ave. facility. Courtesy of Skiptown; designs by Redline Design Group

Skiptown's main green for pooch frolicking in Edgewood. Courtesy of Skiptown; designs by Redline Design Group

Interior design plans for Skiptown's restaurant portion. Courtesy of Skiptown; designs by Redline Design Group

Courtesy of Skiptown; designs by Redline Design Group

Courtesy of Skiptown; designs by Redline Design Group

Overview of the roughly 2-acre property. Google Maps

The building's Arizona Avenue facade, prior to construction. LoopNet

Subtitle Skiptown aims to open first Atlanta location on Edgewood's Arizona Avenue soon

Neighborhood Edgewood

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