this post was submitted on 07 Feb 2024
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i wouldn't normally be concerned since any company releasing a VR product with this price tag is obviously going to fail... but it's apple and somehow through exquisite branding and sleek design they have managed to create something that resonated with "tech reviewers" and rich folk who can afford it.

what's really concerning is that it's not marketed as a new VR headset, it's marketed by apple and these "tech reviewers" as the new iphone, something you take with you everywhere and do your daily tasks in, consume content in etc...

and it's dystopian. imagine you are watching youtube on this thing and when an ad shows up, you can't look away, even if you try to they can track your eye movement and just move the window, you can't mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple or you just give up and take out the headset.

this is why i think all these tech giants (google meta apple etc) were/are interested in the "metaverse". it holds both your vision and your hearing hostage, you cannot do anything else when using it but to just use the thing. a 100% efficiency attention machine, completely blocking you from the outside world.

i'm not concerned about this iteration as much as people are not hyped about this iteration. just like how people are hyped about the next apple vision, i'm more worried about the next iterations with somewhat lower price tag and better software availability. i hope it flops and i know it probably won't achieve any sort of mainstream adoption even if it's deemed a success because it probably can't get less bulky and look less dorky, but the possibility is still worrying. what are your thoughts?

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[–] C4d@lemmy.world 45 points 9 months ago (3 children)

People will rip off the headsets if the ads are too intrusive and annoying. Which is why they’ll either be dead subtle, or they’ll offer you paid ways to avoid them.

I don’t think there’ll be mass adoption of this either way, mainly because it’s an expensive gadget coming at a time when folks on median incomes are feeling the pinch.

[–] bionicjoey@lemmy.ca 37 points 9 months ago (3 children)

Which is why they’ll either be dead subtle, or they’ll offer you paid ways to avoid them.

Apple are masters of subtle corporate propaganda. They've indoctrinated a generation of people to believe Android is their enemy by making their messages show up in a less readable colour in the messaging app.

[–] richieadler@lemmy.myserv.one 31 points 9 months ago* (last edited 9 months ago)

I think that's mainly in the US, though. For the rest of the world the price tag is too high and the iPhone is the mark of the pretentious or the hipster. Or the iOS developer 😄

The rest of us are happy with our Android phones.

[–] cheese_greater@lemmy.world 10 points 9 months ago

The blue message shit is just peak Apple bullshit. Signal's messages are blue to, hopefully they continue to be more popular. Its so much better in every dimension and it actually preserves one's privacy much better

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[–] thehatfox@lemmy.world 6 points 9 months ago* (last edited 9 months ago) (1 children)

Have you visited a website without an ad blocker recently? Because typical web advertising has become as intrusive and annoying as technically possible, and millions of people willingly accept that.

VR/AR/Spatial Whatever has the potential to be just as bad, if not far worse.

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[–] JCreazy@midwest.social 21 points 9 months ago

It's really easy to avoid if you don't use them.

[–] Tolstoy@lemmy.world 20 points 9 months ago (1 children)

Yesterday or a few days ago I've read that people already jailbreaked the vision. So if you must have one, you will still be able to tinker with it.

[–] DeltaWhy@lemmy.world 8 points 9 months ago

Someone found a way to crash the kernel, which may or may not lead to an exploit, which would be just the first step in a long process of developing a jailbreak. I wouldn't get too excited yet. Even if one does get released, Apple can just patch the exploit, and it could easily be years before a new jailbreakable exploit is found.

[–] masto@lemmy.masto.community 19 points 9 months ago (4 children)

At the risk of facts getting in the way:

  1. You can install ad blockers
  2. Apps are not able to do that
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[–] PunkFlame@lemmy.ml 18 points 9 months ago (2 children)

I love spaceship games (think Elite: Dangerous and the like), and motorsport games. Anything where you're set in a cockpit is a perfect candidate for VR. All I wanted was a headset that would act analagous to a dumb monitor - simply provide vision and audio and head tracking (with "simply" being a relative term - the challenges overcome and technology produced to date is, admittedly, amazing).

But no. What we have are a bunch of privacy-invading face huggers. I shouldn't need to sign in to anything to use a piece of hardware that should require zero internet access (which is why anything Razer is also on my do not buy list).

So am I concerned about the Apple Vision Pro? Couldn't give a shit to be honest. I'm not their customer.

[–] max@feddit.nl 8 points 9 months ago (1 children)

Doesn’t valve provide login-free setup and use of SteamVR for the index and the like? Granted, you’ll need a beefy PC for it, and probably some kind of storefront for most games. But at least no Facebook login strapped to your head.

[–] thorbot@lemmy.world 5 points 9 months ago (2 children)

It does! It can be played fully offline, doesn’t require an account, and works great with my pirated copy of elite dangerous. The index is the shit! Apple vision pro can’t do shit for me that the index has done for years now.

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[–] ferralcat@monyet.cc 18 points 9 months ago (2 children)

because it probably can’t get less bulky and look less dorky,

Airpods are probably one of the ugliest pieces of tech ove seen in the last decade and yet somehow it doesn't seem to matter. Never overestimate apple's customer base.

[–] TheRealKuni@lemmy.world 13 points 9 months ago

I don’t think they’re any uglier than other wireless earbuds. I think it’s kinda cute that they stuck with the iPod earbud look without the wires.

Not that I have AirPods. I’m a Jabra man myself.

[–] Seasoned_Greetings@lemm.ee 9 points 9 months ago

They're pretty much the only company on the planet that can push the "because your friends have one" aspect in their marketing and succeed. Apple users think they're all part of this exclusive club and really don't care that they're straight up being robbed by the cost.

[–] 0x2d@lemmy.ml 15 points 9 months ago (1 children)

someone should make a de-facebooked custom rom for the meta quest

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[–] MrFunnyMoustache@lemmy.ml 15 points 9 months ago (3 children)

I'm hoping to get an open source headset in the future with the opposite feature; augmented reality ad blocking for real life ads.

I could go around the streets of any city and not see a single ad. Pair that with smart adaptive noise cancelling that would allow me to hear the outside world, but remove annoying ads or other unpleasant noises like construction tools or leafblowers.

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[–] tburkhol@lemmy.world 14 points 9 months ago (1 children)

I think about the Vision like I think about a new Gucci bag or a new set of Air Jordans. There's a small, but very visible, community that is super into that product, probably for reasons not related to its actual functionality. The difference is that there's a lot of overlap between Apple fans and broader technology enthusiast groups, where we're more isolated from the Gucci and Jordan communities. There are lots of brand-based fan groups who will happily accept branded merch or content, but not interpret that as 'advertising.'

The rest of the world tolerates spyware and especially ads if they feel like the product is worth the intrusion. There's a reason Meta doesn't have a logo watermark foating in the corner of Quest view field. There's a reason VR is still very niche, almost entirely limited to gaming.

Maybe Vision's AR experience will change that. Maybe viewing your entire life through a video camera with overlaid graphics has real-world value beyond privacy in co-working spaces. I doubt that value is $3000 and think Vision is more like Apple's Newton than Apple's iPhone.

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[–] LesserAbe@lemmy.world 13 points 9 months ago (2 children)

I have some sympathy for the slippery slope argument. Used to be you didn't need a smart phone, but both my current and last job wanted you to use a two factor authentication app, which required either apple or android. Probably some way around that requirement, but then now you're the difficult weirdo in the office.

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[–] JimmyBigSausage@lemm.ee 13 points 9 months ago

Must watch ads.

Im not afraid of this or the next few iterations of ADglasses the tech bros put out, im more worried about the encroaching optessive surveillance technology these proof-of-concept devices might represent.

[–] ripcord@lemmy.world 12 points 9 months ago
[–] BurningnnTree@lemmy.one 12 points 9 months ago (3 children)

I think tech reviewers are really naive for thinking that Apple Vision Pro is the future of computing just because it was made by Apple. Nobody wants to use their computer or watch movies in VR, except for in niche situations. My prediction is that users will quickly realize that they don't actually have any use for the Apple Vision Pro, and the product line will be discontinued.

[–] thorbot@lemmy.world 6 points 9 months ago (1 children)

Let’s bookmark your prediction and come back in 5 years when Apple has used the data they gathered from this headset to make a proper pair of AR glasses. Absolute shit take right along side all the people who said iPhone, iPad, and Apple Watch would fail.

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[–] Omega_Haxors@lemmy.ml 11 points 9 months ago* (last edited 9 months ago)

The reality of the situation is going to be far more boring than anything you can make up in your mind. They said that AI was going to completely change the world and make normal work obsolete causing a bunch of people to lose their jobs. Turns out it was a total grift and only that last bit was true because the owning class are a bunch of useless fucks who genuinely thought they could get away with it.

[–] li10@lemmy.ml 11 points 9 months ago (4 children)

I mean, you can just take it off?

Also, regarding the adoption of the headset, I think it’s absolutely crazy to say that it probably won’t get less bulky. Tech is constantly getting smaller and that will be the number one priority with the headset.

If they can make the price and comfort level right, then I do think it becomes a mainstream product. Not saying people wear it 24/7, but that most households would have one, and it would become somewhat important for WFH and remote meetings.

I’m not a fanboy for Apple, but personally I just think it is the tech of the (relatively) near future.

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[–] chaosppe@lemmy.world 11 points 9 months ago* (last edited 9 months ago)

I mean you're worried about something you don't even use yet showing you ads... Your android/iPhone has a front facing camera and doesn't force you to watch the advert via eye tracking. No ones does, because you would just buy something else

[–] ulkesh@beehaw.org 10 points 9 months ago

Is anyone else worried about the apple vision pro?

Nope.

[–] thorbot@lemmy.world 9 points 9 months ago (2 children)

Apple will never do the ad eye tracking thing. And if they do? there’s this cool thing called taking the headset off. It’s not glued to your fucking face

[–] ohlaph@lemmy.world 8 points 9 months ago (6 children)

If they are pushing ads that much, they will probably pause the ad until you put the device back on or close the application.

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[–] skillissuer@discuss.tchncs.de 7 points 9 months ago

it's a toy for hype-susceptible tech-impaired rich snobs. what's to be worried about?

[–] z3rOR0ne@lemmy.ml 7 points 9 months ago* (last edited 9 months ago)

I think what the tech implies these big tech giants want for the world is more worrisome than the specific tech itself.

They may fail with this iteration or the next, but why do you think they're trying so hard insisting this is the next big thing? To survive, capitalism needs to create new problems to be solved. The smart phone didn't solve any problems we had, it created a desire, which then became a fear (FOMO), then it became a need, which then finally became a problem if you didn't have one.

If you're homeless today and want to get out of it, one of the first things you need is an address, then an internet connection, and a smart phone. Why? Because most jobs require it to get a hold of you and in many cases to facilitate the software used on the job.

They don't need to convince consumers to adopt the new tech per se. They just need to convince businesses that without the new technological progress, their competitors will leave them behind. Then it won't matter if you like the tech or not, you'll NEED it to have a job and survive. Just like the smart phone is today.

They're directing us, telling us how the future will look like based off of THEIR vision, not OURS.

That's what worries me. Not this AR headset, but rather the reasons they have for insisting this is the future we are all heading towards.

[–] rekabis@lemmy.ca 5 points 9 months ago

If the Apple Vision Pro is going to replace smartphones in the way Smartphones replaced flip phones, we wouldn’t have flip phones anymore.

Spoiler alert: we still have flip phones.

Lots of them, actually, albeit not “dumb” ones anymore… they all run either Android or KaiOS, and come with all the commensurate risks of having all your usage stats beamed up to the mothership for third-party sales and monetization.

Hell, we now have a rotary cell phone - the rotary un-smartphone - which is enjoying decent popularity and mental rent-free status among lots of techy people, despite being nothing more than a 1970s rotary dialler with an ePaper display for incoming text messages. And a few buttons for hard-set quick-dial options. I would love one myself if it wasn’t so expensive compared to a smartphone.

[–] const_void@lemmy.ml 5 points 9 months ago (1 children)

People are going to use these things irresponsibly like when they're driving.

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[–] bagfatnick@kulupu.duckdns.org 5 points 9 months ago (1 children)

For what it’s worth, Apple has had an attention API ( for checking if the user is interacting / viewing ) since the debut of their facial tracking sensors on the iPhone X. Although, Apple makes its very clear it’s not to be used for ads and the such. If it helps I don’t know of any developers / Apple abusing that API.

[–] fluckx@lemmy.world 5 points 9 months ago* (last edited 9 months ago) (4 children)

What is it used for then? Face recognition?

Edit: honest question before I come off as agressive :)

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