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Balancing raising prices with losing customers (www.wired.com)

submitted 11 months ago by reddig33@lemmy.world to c/television@lemmy.world

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Interesting article about how HBO/Max is raising prices while it’s starting to lose customers. Can the number crunchers in finance and marketing at this channel (and others) find the right balance?

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[–] Ashyr@sh.itjust.works 7 points 11 months ago (2 children)

Losing 700,000 customers in 3 months seems pretty bad.

[–] toasteecup@lemmy.world 6 points 11 months ago* (last edited 11 months ago) (1 children)

Could be but I feel like we lack context. 700,000 is a number but large or small depends on what we're comparing it to.

Update: just read the article and no real numbers are given. I feel like that's typical for wired? Not sure, but I don't remember reading a wired article and ever saying "I feel confident enough to have a data based opinion regarding this subject"

[–] Ashyr@sh.itjust.works 2 points 11 months ago (1 children)

If that's a net loss, and it appears to be, that's really bad.

[–] toasteecup@lemmy.world 2 points 11 months ago (1 children)

That's definitely fair, do you by chance have the total number of subscribers?

[–] Ashyr@sh.itjust.works 2 points 11 months ago

I don't, but I'm not sure they're releasing those numbers. The reason I assume a net loss is a quote from the article.

Max’s subscribers have been “relatively flat” for nearly a year, and the service also lost subscribers in the quarter previous to this one.