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I think the (re)advent of demos has been an amazing boon for the industry that it forgot. Whether simplified full games or up-to-a-point full releases, it's great to give things a try before you buy. Demos were huge in the 90s, and then capitalism thought it knew better.
I, for one, have bought more games this year in part due to the demos, whereas I used to demure to frugality and concern over refund policies.
I mean ... Valve has an extremely reliable 2 hours or 2 weeks policy which is good enough for most games IMO. I've rarely needed more than that in terms of a demo to gauge whether I want to keep something or not
And that's great for you, but I have a family, and sometimes I have to pause a game, and that means those two hours can go up quick. Demos are inclusive to people like me.
I guess that's fair, but a lot of games also have "save anywhere" kind of saves where you can just close the game. Or they're "there is no pause button" games.
I guess we're just two kinds of gamers though.
I've added a number of games to my wishlist I probably would have blown past thanks to a great demo.
The flip side is, sometimes the demo shows a promising game that doesn't quite deliver on the original premise or introduces new, chunky systems for no reason and it's all the more frustrating because the demo got my hopes up.
Sadly I've seen a few games available for free recently which are slightly deceptive in mentioning that they're actually only demos. The example that sticks out is Age of Empires III: Definitive Edition, not to be confused with Age of Empires III: Definitive Edition (Base Game), a paid DLC which is actually the game. Obviously you see what's going on pretty quickly, but the headline "game is free" is not the same as "demo available"!
I'll answer my question in the comments.
I think this business model is likely suitable only for a few types of games:
Games with a repetitive gameplay loop. Multiplayer or single player, but something where you want to start another run/match/game when you finish.
And sandbox games where there's no limit to the gameplay.
But for games it's suitable for, the free marketing you get from content creators is the best publicity you could hope for, and a great way to stand out in an increasingly overcrowded and competitive market.
I do like demos, I've bought a few games from them. I bought Factorio years and years ago because of that. I liked the Next Fest on Steam and have wishlisted a few games for when they leave Early Access. I don't buy ea games (or EA games, lol). The most recent demo game that got me was dotAGE. It's slightly in the vein of other settler/logistics games but it's quirk is that you unlock more options for the next game by losing, a la rogue-likes. Also has random events.
Demos work well for me, because I like games based on their minor details. UI/UX is important to me, so the original Dwarf Fortress didn't work for me. I also like QOL features a lot, 90% of my mods are based on QOL shortcomings, so if a game is just awful then I'll avoid it. There were a few demos that I quit within 15 minutes because they were too unpolished. (I'm sure they'll be fine in time, but this was too early for them.)