this post was submitted on 25 Oct 2023
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Typography & fonts

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PEPSI® Unveils a New Logo and Visual Identity, Marking the Iconic Brand's Next Era (www.pepsico.com)
submitted 11 months ago by perishthethought@lemm.ee to c/typography@lemmy.ca
9 comments fedilink hide all child comments
 

Pictures at the end.

This Release is from March 2023 but we're starting to see product on the shelf with the new look. I'm not a fan. The lettermark seems less distinctive to me. Too thick. What do you all think?

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[–] perishthethought@lemm.ee 11 points 11 months ago (1 children)

It also brings the rhythm and energy of music, an important and continuing part of the Pepsi legacy.

Yeah, no. That's just your marketing department.

[–] Metal_Zealot@lemmy.ml 1 points 10 months ago* (last edited 10 months ago) (1 children)

Company explanation for their branding is always nothing-salad

A modern, custom typeface reflects the brand's confidence and unapologetic mindset.

yea, ok, sure

[–] perishthethought@lemm.ee 1 points 10 months ago

Hehe. I thought for sure they would be apologizing, but I guess not. /shrug

[–] AfricanExpansionist@lemmy.ml 6 points 11 months ago (1 children)

So it's just the old logo then?

[–] perishthethought@lemm.ee 2 points 11 months ago* (last edited 11 months ago) (1 children)

I just hacked this together but no, it's somewhat different. (Old on top, new below)

https://i.imgflip.com/83t287.jpg

Or there's this version - not sure what's really current / old now: https://1000logos.net/wp-content/uploads/2017/05/new-pepsi-logo.jpg

[–] AfricanExpansionist@lemmy.ml 2 points 11 months ago

So yes, the old logo (with new typeface).

[–] AgentGrimstone@lemmy.world 3 points 11 months ago

I prefer this over the current one

[–] AaronMaria@lemmy.ml 2 points 11 months ago (1 children)

This looks kinda retro.

[–] perishthethought@lemm.ee 2 points 11 months ago

Yah, that's what my SO said too.