Typography & fonts

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PEPSI® Unveils a New Logo and Visual Identity, Marking the Iconic Brand's Next Era (www.pepsico.com)

submitted 11 months ago by perishthethought@lemm.ee to c/typography@lemmy.ca

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Pictures at the end.

This Release is from March 2023 but we're starting to see product on the shelf with the new look. I'm not a fan. The lettermark seems less distinctive to me. Too thick. What do you all think?

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[–] Metal_Zealot@lemmy.ml 1 points 10 months ago* (last edited 10 months ago) (1 children)

Company explanation for their branding is always nothing-salad

A modern, custom typeface reflects the brand's confidence and unapologetic mindset.

yea, ok, sure

[–] perishthethought@lemm.ee 1 points 10 months ago

Hehe. I thought for sure they would be apologizing, but I guess not. /shrug