14 perspectives on Ponce City Market's topped-out new tower Josh Green Wed, 10/11/2023 - 10:46 Ponce City Market’s phase-two growth spurt has reached its maximum height, continuing a trend of vertical growth near the BeltLine corridor on Atlanta’s eastside.
The latest component to reach topped-out status is a 21-story, hospitality-living concept that will aim to blur the line between short-term rentals and new apartments, with the flexibility of hotel stays.
Developer Jamestown began building on PCM and the BeltLine’s popularity in early 2022, breaking ground on the property’s first new ground-up tower, Signal House, an active-adult building that’s now leasing (with rents up to $7,000 monthly) over the Eastside Trail. That building also stands 21 stories, bookending PCM’s century-old former distribution center with new high-rise construction.
As anyone shopping at Midtown Place’s Whole Foods or traveling Ponce de Leon Avenue can see, the new flex-stay tower punctuates the landmark Old Fourth Ward property at its western boundary.
Ponce City Market's growth has changed skyline views from Midtown Place Shopping Center's immense asphalt lots. Josh Green/Urbanize Atlanta
Standing at the corner of Glen Iris Drive and Glen Iris Way, the project will include 405 residential units and 12,000 square feet of retail with 21-foot ceilings. Catering to “the global nomad,” all units will come fully furnished, and stays will range from single nights to one-year leases, officials have said.
Next to the flex-stay building, the four-story, timber-built 619 Ponce project is also round into shape as a bright spot in metro Atlanta’s otherwise bleak office vacancy landscape. This year Jamestown has signed payroll tech firm Sage Software as the anchor tenant at 619 Ponce, a deal constituting 57,000 square feet.
Meanwhile, Pottery Barn has leased the majority of 619 Ponce retail space (18,000 square feet) at the ground level below offices. That space that will include a design studio and patio for showcasing outdoor furniture.
A centralized look at the new flex-living tower portion of Ponce City Market's phase-two growth spurt near the main building's entrances. Josh Green/Urbanize Atlanta
As of this week, a tower crane still stood over both new buildings on PCM’s western flank. At last check, Jamestown officials said both projects are on track to deliver sometime in 2024.
Head up to the gallery for a look—from virtually all sides—at how PCM’s second 21-story building has left its mark on the neighborhood already.
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North Avenue perspective on the 21-story new building, looking east. Josh Green/Urbanize Atlanta
Where the tower's retail component will meet Glen Iris Drive. Josh Green/Urbanize Atlanta
The flex-living tower's west facade. Josh Green/Urbanize Atlanta
The four-story 619 Ponce office project where Glen Iris Drive meets Ponce de Leon Avenue. Josh Green/Urbanize Atlanta
619 Ponce's facade over its namesake street. Josh Green/Urbanize Atlanta
The new flex-living tower as seen from Whole Foods' parking lot to the north. Josh Green/Urbanize Atlanta
Josh Green/Urbanize Atlanta
Ponce City Market's growth has changed skyline views from Midtown Place Shopping Center's immense asphalt lots. Josh Green/Urbanize Atlanta
Josh Green/Urbanize Atlanta
Glen Iris Drive perspective. Josh Green/Urbanize Atlanta
Josh Green/Urbanize Atlanta
One crane still stands over both new buildings to Ponce City Market's west. Josh Green/Urbanize Atlanta
How the new tower punctuates the western boundary of Ponce City Market's property. Josh Green/Urbanize Atlanta
A centralized look at the new flex-living tower portion of Ponce City Market's phase-two growth spurt near the main building's entrances. Josh Green/Urbanize Atlanta
How the 619 Ponce project will situate new wood-clad offices and retail space where two busy O4W corridors meet. Jamestown/619 Ponce
The base of the hospitality-living concept that's under construction at Glen Iris Drive and Glen Iris Way. The west-facing facade of Ponce City Market is shown at right. Handel Architects
The four-story 619 Ponce office project's planned facade and entries on Glen Iris Drive. TILTPIXEL
At left, the 21-story Signal House project's site along the BeltLine. At right, the 21-story hospitality living tower and adjacent office building now standing at the northwest corner of PCM's property, per a 2020 rendering. Courtesy of Jamestown Properties
Subtitle Flex-living project beside Old Fourth Ward landmark aims to entice “the global nomad”
Neighborhood Old Fourth Ward
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619 Ponce Ponce City Market - 675 Ponce De Leon Ponce City Market - 680 North Ave
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