Fuck AI

I see an old-timey ghost inside a house silhouette.

Right?!? I wonder what happens when the business with the AI logo has to pay for full-color printing for all of their materials because their logo is so visually complex.

This isn't an issue if you solely operate digitally, but a storefront needs signage. Advertising becomes much more expensive in process color than 1 or 2 spot colors. Most physical businesses need things like business cards, invoices, purchase orders, packaging, ...

A professional designer will usually create a 1-color or 2-color logo to use for some of those things even when you have a full-color logo design to use on the most "important" materials. AI won't give that level of service, for sure.

I wonder if a fucker like this has commissioned a logo, fed an initial design through AI, and then refused to pay the initial designer.

I get what you're saying (esp low-quality clip-art), though lots of clipart was actually vector art (like autotraced from physical art, giving some prominent styles) so would probably make for a better logo than what they generated here.

No. You don't need a year of design training. It is redicilous you buy in to that idea. It is a rage bait ad because it generates most clicks and therefore ad company revenue. Nobody alive thinks that is a good logo. That is the point.

I disagree.

Anyone who has spent a few minutes thinking about what a logo is and what it's used for will be able to tell you that one of these is a logo and the other is... a picture.

No experience in printing, but I guess its impossible to Print that Logo with that Kind of Detail in a timely manner without it looking like shit?

Also, everyone who ever heard about web design and hosting will know that such a picture is impossible to scale up and down, and also that picture will take up literal gigabytes since you can neither use normal PNGs because of the quality nor vector based art (they store the picture as mathematical equasions, so the PC has to render them, but it can be indefinitely made smaller and bigger without it becoming more pixely) because that sort of detail will just be impossible to render on grandmas smart TV from 2010, so you will have to store this picture as PNG in different formats as many times as you want to display that image

Surprise, dear user! We're upgrading your experience to bring you only the best ads. Aren't you glad for us?

Honestly, from a design perspective I do think the one on the right is actually better in some respects. Yes, it wouldn't scale well, there's too many colours, it's too busy, but it has some good points. The font choice draws you in more, with less space between the letters making it easier to read at a glance and the 'f' creating interest. And the house is actually united with the text, whereas in the left image it feels completely disconnected.

I would be pretty disappointed if I'd paid for a logo and I got the left image tbh, it's not very interesting or memorable. Yes, fuck AI, but I'm not sure this is the best comparison because both logos suck in different ways.

Reminds me of the very first Apple Computer logo:

They dropped that for a simpler logo, and then dropped the simpler logo for an even simpler one.

And will look like shit even if you manage to do it. Imagine that on a cushion cover after an year of use.

Reminds me of German Designer Kurt Weidemann who redesigned the Logo of German train company Deutsche Bahn in the 90s. He inverted the colors, got rid of one outline — and still saves the company millions over the years because of the paint that is saved putting the logo on all trains. All while modernising the typography, but remaining true to the brand.

This is what design is about — everything else is decoration.

That being said, there are also thousands of logos that go through proper design companjes and they pay a lot of money out and get literally just the name in a standard sans serif font or abstracted until it is unrecognizable as a name like KIA or TVA.

https://images.squarespace-cdn.com/content/v1/62657cd22274f23af33a4b49/1651109120857-S6HF3QB80PZN8CSL96YF/image-asset.jpeg

https://digitalsynopsis.com/wp-content/uploads/2024/02/logo-redesigns-rebrands-worst-jaguar.jpeg

https://nataleerushurst.blogspot.com/2022/08/alphabet-company-history.html?m=1

https://1000logos.net/wp-content/uploads/2020/04/AirAsia-Logo-history.jpg

https://storage.googleapis.com/ftidag_prod/activities/stad-gent-2/logoGent_c100.png

And the list goes on, Verizon, gap, tropicana, jcpenny, etc...

I mean, AI is trash, but it can also be extremely difficult to know if you will get a decent logo after paying thousands or tens/hundreds of euros spent (looking at you Belgium cities using millions of taxpayer euros for bad rebrands).