this post was submitted on 27 Sep 2023
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[–] darcy@sh.itjust.works 103 points 1 year ago (26 children)

the article is propaganda btw! many autistic people are still affected by marketing and the like! NO ONE IS IMMUNE

[–] ozmot@lemmy.world 82 points 1 year ago (1 children)

There’s no one a con man loves more than someone who thinks they’re too smart to be conned.

[–] newIdentity@sh.itjust.works 27 points 1 year ago

People who think they're immune to ads are the most vulnerable to ads.

[–] pimento64@sopuli.xyz 11 points 1 year ago

NO ONE IS IMMUNE

Sorry but I'm built different

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[–] technologicalcaveman@kbin.social 80 points 1 year ago (2 children)

Advertisements work opposite for me. If I see an ad, I hate the company. I adamantly will only choose materials based on personal research and the suggestions of my peers. Any suggestion by a corporate entity or otherwise paid method will only serve to brew hate. Beyond that, I will go to just about any means to get rid of ads. I often refuse to deal with a company if their ads show up when I don't want them to, or if their ad annoys me. There is no good ad.

[–] KevonLooney@lemm.ee 12 points 1 year ago (1 children)

only choose materials based on personal research and the suggestions of my peers.

And how do you know what to choose from? Ads.

You may not like it but advertisements work on you. They just need to be more subtle. You are fooling yourself if you think you are immune.

[–] STUPIDVIPGUY@lemmy.world 9 points 1 year ago

true that google search is littered with ads. But savvy consumers know how to do research while avoiding sponsored content and finding unbiased specs and reviews.

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[–] Fizz@lemmy.nz 64 points 1 year ago (3 children)

Autistic people fall hand over foot for propaganda.

[–] DragonTypeWyvern 35 points 1 year ago

I believe you no questions asked

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[–] Jaysyn@kbin.social 47 points 1 year ago (3 children)

Between not watching TV & the pihole router cleaning our internet feed, I may not be immune to ads, but I sure as fuck don't see them.

[–] LukeMedia@lemmy.world 16 points 1 year ago (3 children)

This just makes ads stick out like a sore thumb when I actually run into them

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[–] n0m4n@lemmy.world 45 points 1 year ago

Immune is overstating it, strongly resistant is more accurate. I hate labeled clothing, or team clothing. It irritates me when my car has a dealer label, and do not blow smoke about how cool I will look, with whatever or wearing whatever. If my vehicle moves from A to B, is reliable, safe, and doesn't cost an unreasonable amount to operate, I am good. Does anyone else parse ads, to see their actual claims in neutral language? And filter out the puffery filler words?

Make it noise-cancelling, however, and I am very interested. NRR 33+ brings a smile to my face.

[–] Chickenstalker@lemmy.world 44 points 1 year ago (8 children)

Ads don't actively persuade you to buy something immediately. They plant the information in your mind so that one day when you need to buy something, the first thing that comes to mind is the advertised product. Targetted ads try to shorten this period by guessing what you might need in the shortest term. Autists simply miss the information if they're not paying attention.

[–] dangblingus@lemmy.world 11 points 1 year ago* (last edited 1 year ago)

Oh, we're paying attention, we're just so insulted that such a pathetic attempt to incept us is what passes for acceptable marketing from multi-billion dollar corporations that we'll gladly buy the brand that didn't advertise simply because it knew to leave well enough alone.

[–] Leate_Wonceslace@lemmy.dbzer0.com 8 points 1 year ago (2 children)

Ads both plant information and attempt to persuade. How much effort went into each and how effective they are varies wildly. Furthermore, there are multiple reasons autistic persons aren't as suseptible to advertisements; it is true that different things tend to get our attention, but it's also true that we find some arguments to be less persuasive. For example "I did this thing and my life is amazing" is far less likely to influence an autistic person than a neurotypical one.

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[–] obinice@lemmy.world 42 points 1 year ago (3 children)

Nobody is immune to propaganda.

That said, when it comes to advertisements, I hate them passionately, and will often note the brand in the advert so I can avoid it.

I don't know how people can function while there's a flashy animated thing to one side of their screen, I literally cannot read the main content until that is gone or covered up. It muddled my brain until it's gone.

Heck, even an overly busy and colourful web page due to a bunch of static ads is very oppressive and difficult to deal with. An untidy website gives me an untidy mind, basically.

I just don't get how people wade through this crap and get anything done. I've blocked ads for decades now, and I'm never going back.

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[–] moosetwin@lemmy.dbzer0.com 41 points 1 year ago (3 children)

OP I have the 'tism and I have just one thing to say:

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[–] nyoooom@lemmy.world 32 points 1 year ago (5 children)

Shit, is that why any time I sense the marketing it makes me not want the product??

[–] atlasraven31@lemm.ee 17 points 1 year ago

That's your mind's natural immune system fighting BS

[–] pHr34kY@lemmy.world 14 points 1 year ago

As a general rule, if I want it, I seek a good deal. If I am approached, it's bad deal for me so I avoid.

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[–] MargotRobbie@lemmy.world 28 points 1 year ago (1 children)

Foolish lemmings, you only thought you could escape from the endless barrage of advertisement on this obscure technology forum, but over the past 3 months, I have TRICKED you into watching my super awesome movie that I'm currently not allowed to promote in theater!

Nowhere is safe from the masterful marketing techniques of Academy Award nominated character actress Margot Robbie. Nowhere.

[–] killeronthecorner@lemmy.world 13 points 1 year ago (1 children)

Ms Robbie, you're making a scene

[–] MargotRobbie@lemmy.world 12 points 1 year ago

You're going to have to be way more specific than that, because as an actor, Academy Award nominated character actress Margot Robbie makes a lot of scenes!

[–] Honytawk@lemmy.zip 27 points 1 year ago (1 children)

Marketing just isn't adjusted to people with autism because they are only a small part of the population.

They can definitely manipulate you if they so desire.

[–] n3m37h@lemmy.dbzer0.com 10 points 1 year ago (3 children)

No, no they can't esp when I block all ads

[–] Rambi@lemm.ee 8 points 1 year ago

I feel like about 4% of all the comments on Lemmy are just people telling each other they use an adblocker

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[–] jaschen@lemm.ee 25 points 1 year ago (1 children)

Have ADHD with an inability to unfocus from being hyperfocused. I hate ads. I go out of my way to block it and if anything slips through, I mute or just simply turn away.

Funny thing is for work, I'm in marketing/advertising.

[–] MamboGator@kbin.social 12 points 1 year ago (1 children)

This is like seeing how the sausage is made.

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[–] dbilitated@aussie.zone 23 points 1 year ago (1 children)

I guess missing social cues works out when they're being manufactured to manipulate you

[–] MooseBoys@lemmy.world 16 points 1 year ago (3 children)

Advertisement: Attractive woman smiling and putting her arm around a man.

Neurotypical Subconscious: Maybe a nice Seiko watch would make me more attractive?

Autistic Subconscious: I need to remember to schedule my dentist appointment.

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[–] Hazdaz@lemmy.world 22 points 1 year ago (9 children)

Marketing is a $1/4 TRILLION industry in the US alone because it works. Thinking that you are immune to it for one reason or another is laughable. In fact those that think they are immune to it, probably are the most susceptible to it's pull.

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[–] FarceMultiplier@lemmy.ca 21 points 1 year ago (1 children)

FWIW, I'm autistic (officially) and no autistic people I know are right-leaning.

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[–] Omega_Haxors@lemmy.ml 20 points 1 year ago (2 children)

It's not that propaganda doesn't work on them, I see those types falling for neo-nazi shit all the time because they know how to appeal to them. It's just that they process the world in a fundamentally different way, so a lot of the psychological tricks that propaganda relies on simply doesn't work on them. It's kind of like how the early days of white supremacy had a hard time getting women because all their propaganda played to mysogyny. Once they figured out that they can rewire their hatred of women to be a good thing (the trad wife) that's when they started jumping on board and really driving their influence into the american culture.

[–] CherryBlossom01@lemm.ee 14 points 1 year ago* (last edited 1 year ago) (1 children)

I'm autistic and I've always felt I had a certain gullibility. If I'm reading an article, and an argument sounds rational. I'm more likely to fall for it. Even if it contains a ton of bad premises. I'd like to think as I've gotten older and more mature, these kinds of things work less on me. But honestly I'm not sure.

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[–] HelixDab2@lemm.ee 18 points 1 year ago (8 children)

Here's the link to the referenced article.

The short of it is that people on the spectrum focus on the details, and ignore 'extraneous' information. The typical emotional appeals--such as the choice of certain fonts, colors, graphics, emotional language, etc., is going to be largely ignored by people on the spectrum, while they focus on the details that are directly relevant to the use of the product.

I've noted this tendency in myself (and yes, I"m on the spectrum).

Obvs. that doesn't mean that all advertising falls flat, just that the kinds of emotional appeals that are more typical in advertisement are going to be less effective.

Oh, and I do block ads across all platforms.

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[–] SharkEatingBreakfast@sopuli.xyz 17 points 1 year ago

There's only one thing that has been successfully marketed to me.

[–] Lexam@lemmy.ca 17 points 1 year ago

If you think marketing doesn't work on you, then its working.

[–] Romanmir@lemmy.today 15 points 1 year ago (1 children)

I don't consider myself immune to ads. I do consider myself to be resistant to manipulation, however.

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[–] A_Chilean_Cyborg@feddit.cl 13 points 1 year ago* (last edited 1 year ago)

Faaaake

and people that think they are, are just not self aware enough to notice.

[–] Lanusensei87@lemmy.world 12 points 1 year ago (1 children)

Then you have people like Chris Chan, who literally believes advertisements are accurate depictions of real life. But in fairness, the autism isn't the only factor at play there...

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[–] eumesmo@lemmings.world 11 points 1 year ago (1 children)

Until they make advertisements aimed specifically on autistic people...

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[–] SternburgExport@feddit.de 10 points 1 year ago

I sure as hell am not

[–] Franzia@lemmy.blahaj.zone 8 points 1 year ago

I think I am allergic to commodification. I could get out of my house but there's fee public spaces, so I could go to a restaurant or a coffee shop I guess. Some people seem to do this all the time, become regulars. Isnt it just throwing money away to enjoy having someone else do it for you? To sit in a comfy place? I hate it. I am going to be unhappy rather than spend my days exchanging my money for the chance to smile.

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