I get what they were going for here but wow thats one incredibly badly thought out ad campaign.
this post was submitted on 20 Mar 2025
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The whole thing was ill-advised, and the execution makes it even worse.
In the picture, the white line crossing it out looks more like vandalism than part of the actual ad.
I originally thought it was just reflection of light.
Yikes, I'm wondering how many people looked at and approved the ad through its different stages. This is an example why you need to get fresh eyes on things before publishing, people who are too close to a project have a skewed perspective.
I think the strike-through on the text should have been done better. I actually didn't even notice it, I'm guessing my brain dismissed it as glare or something.
If they really wanted to mention something, they should have just said "(never, ever the 51st state)." But I think it's just not that great an idea to acknowledge the concept at all.