this post was submitted on 03 Feb 2025
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Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

  • 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
  • Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
  • This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
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[–] surph_ninja@lemmy.world 3 points 1 hour ago

I wouldn’t be surprised, but I’d be interested to see what they used to make that determination. All of the AI detection I know of are prone to a lot of false-positives.

[–] GuitarSon2024@lemmy.world 21 points 4 hours ago (1 children)

The other 60% are old people re-sharing it.

[–] WhatYouNeed@lemmy.world 3 points 1 hour ago

6% old people re-sharing. The other 54% were bot accounts.

[–] LanguageIsCool@lemmy.world 12 points 3 hours ago

When I was looking for a job, I ran into a guide to make money using AI:

  1. Choose a top selling book.

  2. Ask Chat GPT to give a summary for each chapter.

  3. Paste the summaries into Google docs.

  4. Export as PDF.

  5. Sell on Amazon as a digital “short version” or “study guide” for the original book.

  6. Repeat with other books.

Blew my mind how much hot stinking garbage is out there.

[–] SocialMediaRefugee@lemmy.world 9 points 4 hours ago* (last edited 4 hours ago) (2 children)

In the last month it has become a barrage. The algorithms also seem to be in overdrive. If I like something I get bombarded with more stuff like that within a day. I'd say 90% of my feed is shit that has nothing to do with anyone I know.

If it wasn't a way to stay in touch with family and friends I'd bail.

[–] ThomasCrappersGhost@feddit.uk 4 points 2 hours ago

A friend told me he saw 16 posts before he saw a post from a friend or page he’d liked.

[–] UnderpantsWeevil@lemmy.world 4 points 3 hours ago (1 children)

I'm a big fan of a particularly virtual table-top tool called Foundry, which I use to host D&D games.

The Instagram algorithm picked this out of my cookies and fed it to Temu, which determined I must really like... lathing and spot-wielding and shit. So I keep getting ads for miniature industrial equipment. At-home tools for die casting and alloying and the like. From Temu! Absolutely crazy.

[–] SocialMediaRefugee@lemmy.world 3 points 2 hours ago

I made the mistake of clicking like on an Indian machine shop (I admired how they made do with crude conditions). Well now I get bombarded with not just those videos but Mexican welding shops, Pakistani auto repair places...

[–] TheBrideWoreCrimson@sopuli.xyz 4 points 3 hours ago (1 children)

Thanks.
Now do Reddit comments.

[–] ThomasCrappersGhost@feddit.uk 2 points 2 hours ago

There’s an AI reply option now. Interested to know how far that is off just being part of the regular comments.

[–] lipilee@feddit.nl 3 points 3 hours ago (1 children)

and, is the jury already in on which ai is most fuckable?

[–] UnderpantsWeevil@lemmy.world 2 points 3 hours ago (1 children)

I'd tell you, but my area network appears to have already started blocking DeepSeek.

[–] WhatSay@slrpnk.net 10 points 5 hours ago (1 children)

I was wondering who Facebook was for, good to know AI has low standards

[–] Eezyville@sh.itjust.works 4 points 5 hours ago

Dead internet theory

[–] fwdbias@lemm.ee 2 points 3 hours ago

Deleted my account a little while ago but for my feed I think it was higher. You couldn't block them fast enough, and mostly obviously AI pictures that if the comments are to be believed as being actual humans...people believed were real. It was a total nightmare land. I'm sad that I have now lost contact with the few distant friends I had on there but otherwise NOTHING lost.

[–] FlashMobOfOne@lemmy.world 26 points 7 hours ago (1 children)

FB has been junk for more than a decade now, AI or no.

I check mine every few weeks because I'm a sports announcer and it's one way people get in contact with me, but it's clear that FB designs its feed to piss me off and try to keep me doomscrolling, and I'm not a fan of having my day derailed.

[–] Jericho_Kane@lemmy.org 9 points 7 hours ago (2 children)

I deleted facebook in like 2010 or so, because i hardly ever used it anyway, it wasn't really bad back then, just not for me. 6 or so years later a friend of mine wanted to show me something on fb, but couldn't find it, so he was just scrolling, i was blown away how bad it was, just ads and auto played videos and absolute garbage. And from what i understand, it just got worse and worse. Everyone i know now that uses facebook is for the market place.

[–] ChickenLadyLovesLife@lemmy.world 7 points 6 hours ago* (last edited 6 hours ago)

My brother gave me his Facebook credentials so I could use marketplace without bothering him all the time. He's been a liberal left-winger all his life but for the past few years he's taken to ranting about how awful Democrats are ("Genocide Joe" etc.) while mocking people who believe that there's a connection between Trump and Putin. Sure enough, his Facebook is filled with posts about how awful Democrats are and how there's no connection between Trump and Putin - like, that's literally all that's on there. I've tried to get him to see that his worldview is entirely created by Facebook but he just won't accept it. He thinks that FB is some sort of objective collator of news.

In my mind, this is really what sets social media apart from past mechanisms of social control. In the days of mass media, the propaganda was necessarily a one-size-fits-all sort of thing. Now, the pipeline of bullshit can be custom-tailored for each individual. So my brother, who would never support Trump and the Republicans, can nevertheless be fed a line of bullshit that he will accept and help Trump by not voting (he actually voted Green).

[–] FlashMobOfOne@lemmy.world 7 points 7 hours ago

It's such a cesspit.

I'm glad we have the Fediverse.

[–] Treczoks@lemmy.world 8 points 6 hours ago

And 58.82% are likely generated by human junk then.

[–] Lexam@lemmy.world 7 points 7 hours ago

If you want to visit your old friends in the dying mall. Go to feeds then friends. Should filter everything else out.

[–] FundMECFSResearch@lemmy.blahaj.zone 15 points 10 hours ago (1 children)

This kind of just looks like an add for that companies AI detection software NGL.

[–] AcesFullOfKings@feddit.uk 12 points 9 hours ago (1 children)

this whole concept relies on the idea that we can reliably detect AI, which is just not true. None of these "ai detector" apps or services actually works reliably. They have terribly low success rates. the whole point of LLMs is to be indistinguishable from human text, so if they're working as intended then you can't really "detect" them.

So all of these claims, especially the precision to which they write the claims (24.05% etc), are almost meaningless unless the "detector" can be proven to work reliably.

[–] Initiateofthevoid@lemmy.dbzer0.com 1 points 1 hour ago* (last edited 1 hour ago)

Not enough attention is given to the literal arms race we find ourselves in. Most big tech buzz is all "yay innovation!" Or "oh no, jobs!"

Don't get me wrong, the impact AI will have on pretty much every industry shouldn't be underestimated, and people are and will lose their jobs.

But information is power. Sun Tzu knew this a long time ago. The AI arms race won't just change job markets - it will change global markets, public opinion, warfare, everything.

The ability to mass produce seemingly reliable information in moments - and the consequent inability to trust or source information in a world flooded by it...

I can't find the words to express how dangerous it is. The long-term consequences are going to be on par with - and terribly codependent with - the consequences of the industrial revolution.

[–] ILikeBoobies@lemmy.ca 3 points 7 hours ago (1 children)

That’s an extremely low sample size for this

[–] thisbenzingring@lemmy.sdf.org 5 points 6 hours ago (1 children)

8,855 long-form Facebook posts from various users using a 3rd party. The dataset spans from 2018 to November 2024, with a minimum of 100 posts per month, each containing at least 100 words.

seems like thats a good baseline rule and that was about the total number that matched it

[–] ILikeBoobies@lemmy.ca 3 points 6 hours ago* (last edited 6 hours ago) (1 children)

With apparently 3 billion active users

Only summing up 9k posts over a 6 year stretch with over 100 words feels like an outreach problem. Conclusion could be drawn that bots have better reach

[–] thisbenzingring@lemmy.sdf.org 3 points 6 hours ago (1 children)

each post has to be 100 words with at least 100 posts a month

how many actual users do that?

[–] ILikeBoobies@lemmy.ca 2 points 6 hours ago* (last edited 6 hours ago) (1 children)

I have no idea because I don’t use the site

But to say less than 0.0001% just seems hard to believe

[–] thisbenzingring@lemmy.sdf.org 3 points 6 hours ago (1 children)

I don't use the site either but 100 words is a lot for a facebook post

[–] werefreeatlast@lemmy.world 2 points 6 hours ago

Not my Annie! No! Not my Annie!

[–] morrowind@lemmy.ml 41 points 14 hours ago (5 children)

Keep in mind this is for AI generated TEXT, not the images everyone is talking about in this thread.

Also they used an automated tool, all of which have very high error rates, because detecting AI text is a fundamentally impossible task

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[–] Magister@lemmy.world 70 points 18 hours ago (4 children)

It's incredible, for months now I see some suggested groups, with an AI generated picture of a pet/animal, and the text is always "Great photography". I block them, but still see new groups every day with things like this, incredible...

[–] will_a113@lemmy.ml 33 points 16 hours ago (9 children)

I have a hard time understanding facebook’s end game plan here - if they just have a bunch of AI readers reading AI posts, how do they monetize that? Why on earth is the stock market so bullish on them?

[–] anomnom@sh.itjust.works 1 points 2 hours ago

They want dumb users consuming ai content, they need LLM content because the remaining users are too stupid to generate the free content that people actually want to click.

Then they pump ads to you based on increasingly targeted AI slop selling more slop.

[–] WalrusDragonOnABike@reddthat.com 30 points 16 hours ago (2 children)

As long as they can convince advertisers that the enough of the activity is real or enough of the manipulation of public opinion via bots is in facebook's interest, bots aren't a problem at all in the short-term.

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[–] Opinionhaver@feddit.uk 5 points 11 hours ago (1 children)

Title says 40% of posts but the article says 40% of long-form posts yet doesn't in any way specify what counts as a long-form post. My understanding is that the vast majority of Facebook posts are about the lenght of a tweet so I doubt that the title is even remotely accurate.

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[–] ZILtoid1991@lemmy.world 18 points 14 hours ago (4 children)

> uses ai slop to illustrate it

That laptop lol.

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