this post was submitted on 03 Feb 2025
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Study of 8k Posts Suggests 40+% of Facebook Posts are AI-Generated (originality.ai)
submitted 17 hours ago by will_a113@lemmy.ml to c/technology@lemmy.world
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Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

  • 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
  • Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
  • This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
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[–] lepinkainen@lemmy.world 15 points 13 hours ago (1 children)

Engagement.

It’s all they measure, what makes people reply to and react to posts.

People in general are stupid and can’t see or don’t care if something is AI generated

[–] acosmichippo@lemmy.world 5 points 13 hours ago (2 children)

they measure engagement, but they sell human eyeballs for ads.

[–] andallthat@lemmy.world 7 points 12 hours ago (1 children)

But if half of the engagement is from AI, isnt that a grift on advertisers? Why should I pay for an ad on Facebook that is going to be "seen" by AI agents? AI don't buy products (yet?)

[–] acosmichippo@lemmy.world 5 points 12 hours ago

yes, exactly.

[–] lepinkainen@lemmy.world 1 points 13 hours ago (1 children)

Engagement is eyeballs looking at ads

[–] acosmichippo@lemmy.world 2 points 12 hours ago

... unless it's AI masquerading as eyeballs looking at ads.