Photos: Step inside Old Fourth Ward's new $150M hotel, social club Josh Green Tue, 07/16/2024 - 12:22 A towering hotel and social club that’s aiming to reimagine what Atlanta’s hospitality experience can be has officially arrived.
Positioned between the BeltLine’s popular Eastside Trail and the greenspace jewel that is Historic Fourth Ward Park, New City Properties’ $150 million, 16-story boutique Forth Atlanta is accepting guests and diners. (The name draws inspiration from a Ralph Waldo Emerson quote: “Go forth into the busy world and love it.”)
Considered the centerpiece of New City’s new four-tower, mixed-use district, Forth features 196 luxury hotel rooms and 39 apartment-style offerings with hotel services designed for longer stays, continuing a flex-stay trend seen around Midtown and at nearby Ponce City Market’s second phase.
Four food-and-beverage concepts are expected to be up and running at the property soon, alongside a leafy outdoor pool zone, ballroom, and members-only social club that project leaders say is unlike anything else in Atlanta.
Open now are Elektra, a fourth-floor, Mediterranean-influenced restaurant space beside the pool helmed by Atlanta chef Jonathan McDowell, and a cozy lounge off the lobby called Bar Premio. The latter operates as a café at day and shifts to a wine bar later, with small plates such as charcuterie and affogato.
In terms of lodging, nightly prices at Forth start at $254 in coming weeks. That gets a night in a king room (260 square feet, one bed).
Forth's 2,300-square-foot outdoor pool deck has lounge seating and cabanas for both club members and hotel guests.ForthAtlanta.com
Interiors took inspiration from "contemporary European design and early Americana traditions,” according to designers. Photography by Matthew Williams
New City purchased the 11-acre former Georgia Power property in 2018 and started work on all of phase one, including hotel infrastructure, in the pandemic summer of 2020. Today the hotel includes a distinctive, cast-in-place diagrid façade and interiors described as a rich, warm, and welcoming contrast to the colder exterior materials.
Like the Overline Residences apartments next door, Forth was designed by New York-based Morris Adjmi Architects. New City picked Philadelphia-based Method Co. to operate the hotel property.
Perks of the members-only social club will include a spa facility and sprawling fitness and wellness center with programming and classes, according to project leaders. Events planned for potential founding members kick off later this month, but membership prices aren’t being advertised.
In the gallery above, find a tour and quick breakdown of Forth’s many facets, from inside and high above.
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700 Rankin Street NE Forth Atlanta Overline Residences Fourth Ward Project New City Properties Atlanta apartments Atlanta Construction Atlanta Architecture Historic Fourth Ward Park Overline Social Club & Hotel LAMB Properties Morris Adjmi Architects RangeWater Real Estate M18 Campfire Social Beltline Atlanta BeltLine Eastside Trail Bozzuto Group Method Co. Stokes Architecture + Design Method Studios Sprouthouse Agency Matthew Williams
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The 16-story Forth Atlanta project's distinctive, diamond-patterned exterior can be seen from the BeltLine and Ponce City Market. Photography by Matthew Williams
Example of a chamfered corner room designed to maximize city views. Photography by Matthew Williams
Guest suite interiors. Photography by Matthew Williams
Example of one of Forth's terrace suites, with a large outdoor social zone. Photography by Matthew Williams
Photography by Matthew Williams
Rich colors and woods in the Forth lobby. Photography by Matthew Williams
Interiors took inspiration from "contemporary European design and early Americana traditions,” according to designers. Photography by Matthew Williams
Photography by Matthew Williams
Photography by Matthew Williams
The warm interior feel is meant to contrast the harsher concrete exoskeleton. Photography by Matthew Williams
Forth's poolside loungers and gardens. ForthAtlanta.com
Forth's 2,300-square-foot outdoor pool deck has lounge seating and cabanas for both club members and hotel guests.ForthAtlanta.com
Two additional food-and-beverage concepts scheduled to open soon are rustic Italian steakhouse Il Premio (left) and a rooftop cocktail lounge called Moonlight (right). ForthAtlanta.com
Capable of hosting up to 400 people, the Forth Ballroom is outfitted with tech that includes programmable lights and drapery and three drop-down projector screens. ForthAtlanta.com
The 20,000-square-foot fitness center offers cardio and strength-training sections, along with boutique classes, per hotel officials. ForthAtlanta.com
Interiors at fourth-floor, poolside restaurant Elektra. ForthAtlanta.com
Example of interiors at Forth hotel rooms and, at right, an apartment designed for longer stays. ForthAtlanta.com
The distinctive Forth hotel tower, at left, and Overline Residences apartments, as seen from Historic Fourth Ward Park earlier this year. Josh Green/Urbanize Atlanta
As shown in May, Forth's 16-story facade, at right, and the 18-story Overline Residences were both designed by New York-based Morris Adjmi Architects.
How the Forth Atlanta hotel relates to the project's BeltLine-fronting offices, where Mailchimp opened its headquarters last year.
The project's office, at left, and hotel component over Historic Fourth Ward Park.
North views over Fourth Ward Project toward Buckhead.
Surface parking shown at bottom left is a temporary use—essentially a placeholder for future phases of Fourth Ward Project's development.
Subtitle Multidimensional Forth project completes initial phase of New City's BeltLine-adjacent district
Neighborhood Old Fourth Ward
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