this post was submitted on 26 Sep 2024
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I'm on the same page as you, it's tough. I have no idea how any other platform can really achieve competitor status with steam, and this is a big problem for us consumers and for developers.
All Epic had to do was build a good store front with similar features as Steam provides. They didn’t. Their store sucked from the beginning and it also blows now. Relying purely on exclusives and freebies was a losing game - they needed to back it up by making the service worthwhile beyond that, and they utterly failed to do so.
Assuming that a company could hope to achieve a store front with similar features in a few years instead of the 21 that steam had, why would anyone migrate there?
A. The technological landscape is very different today than it was 21 years ago. Many other companies have launched a better copy of Steam - including Ubisoft themselves. People didn't like when Ubisoft and EA did it because they tried forced exclusivity, like Epic, and couldn't offer anything beyond their own games. And you couldn't even sync friends between the 3, needlessly splitting your friends between different platforms. GoG has been doing fine for years now.
B. Maybe if Epic had provided basic stuff like a shopping cart - you know, a basic feature that you can find on any webhost service's website maker - instead of paying companies for forced exclusivity, maybe people would've been more willing to give it a chance.
Forced exclusivity put them on a bad start. The lack of basic features that were standardized for online storefronts 25 years ago killed any chance they had to gain any kind of traction. And the series of bad decisions following guaranteed that they never would have a good reputation. Remember when they had a sale on unreleased games without asking the devs of those games?
I agree that forced exclusivity is bad. I absolutely disagree with your statement that ubisoft store was better than steam, I don't even understand how you can say something like that. But yes, without the games any store is worthless.
You didn't respond to my question though, so I'll repeat it: even if someone was able to launch a product with feature parity to steam, why would anyone migrate?
I didn't mean that Ubisoft's was better than Steam - just better than Epic's store when comparing both against Steam. I hated the uPlay store as much as everyone else.
As for your question, once you have feature parity, it becomes about finding a niche. GoG has its list of old games and lack DRM going for it, for example. Nobody is going to pull large groups of people from Steam immediately without some major draw, obviously, but if you offer a similar service that doesn't exclude people on other platforms like Steam from playing games with people on your own platform, then people will be drawn to whichever they like better.
The big reason I think we don't see any real competition for Steam is that the companies with the funding to do so all wanted to force a piece of the pie rather than actually compete with Steam on quality of service. If EA, Ubisoft, and Epic had tried that, we would probably have a much more diverse ecosystem of storefronts - especially with crossplay becoming common. As it stands, Steam's biggest competitors are the consoles, and that's largely down to hardware preference rather than storefront/launcher preference.
Steam has so much impetus now that competing with them is very difficult, but as I saw somebody else in here say, if Epic had done something like offer their lower take from devs on sales at the agreement of a 5% lower price on their platform instead of spending all that money on forced exclusivity, people would have a real reason to go there instead of Steam (if the quality of service were comparable).
"Forced exclusivity is bad" is an angle that has always baffled me a little, because some of its proponents seem to also be going "what exclusives does the Xbox have" like two posts down the road.
Or maybe it's because I'm old enough to remember where the "I will never buy anything on Epic because they pay for exclusives" was instead "Square has betrayed its customers by moving to the PlayStation" (or, you know, Konami for having Xbox ports).
Gaming opinions are weird, and get weirder if you track them over time.
That wasn't the question, the question was "Given they're provided the same set of features, why would anyone migrate?"
I suppose those exclusives and freebies were the reason. I think they needed to do all the things and blew the opportunity. If it was a company with shit for funding I might have more pity but Epic definitely had the budget to do more.
Aside from all the (other) obvious options replicating Steam, theres always the tried and true option of offering lower prices. To my knowledge, no one has been willing to try that yet.
Lower prices was a promise by Epic. We take a smaller cut from the devs so the savings can be passed down to the customers.
Didnt happen, buying on Epic is just getting a worse experience and giving the devs more money for it.
Lower distribution costs (in exchange for less marketing and a worse product) are not lower prices though. If Epic had spent half the time and money they spent negotiating for exclusives on negotiating for lower prices, Im sure they easily could have. For example, Epic advertises a 12% fee on sales, but if they instead took 10% (maybe spent less on exclusives to account for this) and then required prices be 5% lower than MSRP on other stores, then suddenly its a lot more appealing to customers - the ones actually providing the money - while still offering a much better deal than Steam. Similarly, Epic could have just passed on the saving more directly, like I said, with a rewards program or similar. Epic had plenty of ways to actually lower prices for their customer rather than just their buisiness partners. They just chose not to.
Frankly, Epic is pretty irrelevant to this point considering how significantly they chose to burn the bridges with their customers right from the get-go anyway. Unless you're studying how to lose consumer trust or goodwill, they're not really a good reference.
That's something that Steam doesn't allow, which means the only way to have lower prices is for Epic to pay for an exclusivity deal. Because who's going to move to Epic if the only way is to lose out on Steam?
From my understanding, thats only for selling Steam Keys. As long as you're not using Steam's infrastructure, you're fine. You often can find better prices off Steam as it is, on platforns like Epic, GOG or esspecially Itch.io.
That's on publishers though, if Epic gets a smaller cut and the price is the same, the money is going somewhere.
I think part of the Steam contract for publishers is that they can't sell their games cheaper elsewhere. So anyone wanting to compete with Steam on price needs to sell games that are in demand but not already on Steam. And Epic is really the only company with the pull to get that to happen, but the only way for them to do it is to get exclusivity, which gamers hate.
From my understanding, thats only for selling Steam Keys. As long as you're not using Steam's infrastructure, you're fine. You often can find better prices off Steam as it is, on platforns like Epic, GOG or esspecially Itch.io.
I thought it was the opposite, that they can't sell lower on other marketplaces, but they can do what they want with their keys.
Information is limitted as the contracts used for developers aren't shared, but the general understanding is that this only applies to Steam keys.
The one exception is the wolfire games lawsuit, which includes one alleged instance of Valve asking a developer not to distribute the game for free on their Discord when it is a paid product on Steam. Given the lack of detail, the single anecdote for evidence, the existence of other games where they are priced lower or free off Steam (I.E. Dwarf Fortress), its certainly not a widespread problem, almost certainly not in contract, if it did happen exactly as the anecdote suggests, may have been a misstep on the part of one employee, and may not have happened at all.
Of course, if Valve does do this, nonetheless mandated it, its an issue, but given that no one else has challenged them on what would be such a blatent anti-trust case, esspecially given how everyone else in the industry has been trying to take Valve's place for years, I think its unlikely.
I was gonna comment about epic giving games away for free, but I think I got your point. You mean like the same releases, but subsidizing, say, 10% of the price?
Yep, although there are a ton of other ways to do it as well such as a good rewards points system, or a raffle system with bonus games won when purchasing, or similar. As long as you don't spend years antagonising your customers first, I don't expect game stores would struggle to compete offering better prices than Steam, even at the cost of features.
Yeah, if it isn't it will be. If you extrapolate their current moves to a world where PC gaming is entirely controlled by them, maybe even from the OS level downwards, and there is also a set of console-like standalone platforms on handheld, set-top and VR segments.... well, that's a level of control over a massive media industry that I don't think anybody has had before. Especially not a private company whose ownership is two cheeseburgers and/or an unfortunate knife sharpening accident away from changing overnight.
As long as they stick with Linux as their target platform for the future, then I think the hardware side of this is safe. The problem is if their storefront goes to shit. People have pretty much their entire hobby reliant on one company on a platform that's supposedly meant to have open competition as a benefit.