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Tupperware in fight to survive after bankruptcy filing (www.bbc.com)

submitted 1 month ago by MicroWave@lemmy.world to c/economics@lemmy.world

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US brand Tupperware has filed for bankruptcy as it struggles to survive in the face of sliding sales.

The food storage container firm said it will ask for court permission to start a sale of the business and that it aimed to continue operating.

The 78-year-old firm has become so synonymous with food storage that many people use its name when referring to any old plastic container.

Despite attempts to freshen up its products in recent years and reposition itself to a younger audience, it has failed to stand out from competitors.

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[–] finestnothing@lemmy.world 7 points 1 month ago (1 children)

Fun fact, Tupperware used to rely heavily on MLM schemes for free advertising. Remember your parents going to Tupperware parties when you were a kid? Check out the Tupperware Parties heading on wikipedia (not sure how to link to the heading itself) - https://en.m.wikipedia.org/wiki/Tupperware

[–] Chee_Koala@lemmy.world 2 points 1 month ago

https://en.m.wikipedia.org/wiki/Tupperware#Tupperware_parties you link it like that, which it makes itself if you use the table of contents to hop there in the browser.