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I read this morning that the Swift endorsement was not choreographed with the Harris/Walz champaign. They didn't know it would happen until it did. Yet, they turned out and advertised a campaign friendship braclet within an hour. That is excellent digital marketing work.
Edited to add. They also sold out of them in an hour
I saw the look on Tim's face as Rachael Maddow received a note on-air and read the tweet in total, live. Their absolute shit-eating grins showed total and genuine surprise. You could hear them internally screaming, "FUCKING JACKPOT!"
As to the bracelet, they knew she would endorse them at some point, I'm sure they had it ready for that eventuality.
It took me a bit to find this video for anyone looking for it. The more I see interactions with Tim, really shows how wholesome of a person he is.
https://youtu.be/lMcbJlidTCA
Yeah, her war chest is pretty huge so a few thousand bracelets on the assumption Seift would eventually endorse seems pretty reasonable.
The moment the right wing started pumping out AI pictures claiming Swift endorsed Trump, her endorsing Harris became basically inevitable
That's what happens when you have a great campaign staff.
Trump, otoh, sells the same red hat they've been selling for 8 years, plus some ridiculous "outlaw trump" posters