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If "AI" doesn't attract customers why are companies hyping it so hard? Are they just dumb or is there another factor? (lemmy.world)

submitted 2 months ago by Acamon@lemmy.world to c/asklemmy@lemmy.world

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I've seen reports and studies that show products advertised as including / involving AI are off-putting to consumers. And this matches what almost every person I hear irl or online says. Regardless of whether they think that in the long-term AI will be useful, problematic or apocalyptic, nobody is impressed Spotify offering a "AI DJ" or "AI coffee machines".

I understand that AI tech companies might want to promote their own AI products if they think there's a market for them. And they might even try to create a market by hyping the possibilities of "AI". But rebranding your existing service or algorithms as being AI seems like super dumb move, obviously stupid for tech literate people and off-putting / scary for others. Have they just completely misjudged the world's enthusiasm for this buzzword? Or is there some other reason?

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[–] abigscaryhobo@lemmy.world 25 points 2 months ago

A lot of business people also think that AI is a "force multiplier" meaning that if they use it they can get more done in less time. Anything that can do that is basically a money printer at the business level, which is why all these execs and companies are so excited about it.

The problem is it's not or at least not reliably proven to be so. All these companies are jumping on board thinking "shove some AI in there and get 20% growth" when in reality there's no backing behind it working like that. And that's why a lot of customers are turned off, because from the consumer side, AI is just sloppy unoriginal junk. But on the business side they just see "Productivity is up" never mind that the productivity is garbage quality.