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If "AI" doesn't attract customers why are companies hyping it so hard? Are they just dumb or is there another factor? (lemmy.world)

submitted 2 months ago by Acamon@lemmy.world to c/asklemmy@lemmy.world

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I've seen reports and studies that show products advertised as including / involving AI are off-putting to consumers. And this matches what almost every person I hear irl or online says. Regardless of whether they think that in the long-term AI will be useful, problematic or apocalyptic, nobody is impressed Spotify offering a "AI DJ" or "AI coffee machines".

I understand that AI tech companies might want to promote their own AI products if they think there's a market for them. And they might even try to create a market by hyping the possibilities of "AI". But rebranding your existing service or algorithms as being AI seems like super dumb move, obviously stupid for tech literate people and off-putting / scary for others. Have they just completely misjudged the world's enthusiasm for this buzzword? Or is there some other reason?

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[–] linearchaos@lemmy.world 9 points 2 months ago* (last edited 2 months ago)

AI is the new ad driven model.

Everything that AI touches, ends up machine learning content.

AI DJ? I now have your name your email address and every single taste you have in music. As you use the app I will gain more insight into more music that you are or might be interested in.

That roomba thats running around your house looking for socks and cables not to run over, is also image processing on everything in your house. We know how big your house is they probably know how big my TV is.

They're not just farming your email and text messages to figure out what to sell you they know at a core intimate level what you're interests are.

They're in for a rude awakening in a few years. All of this AI information gathering is a bubble. You have companies like anovo complaining that they can't afford to host a single website. All this AI training is not cheap and the return on investment is not great after the initial plunge right?