this post was submitted on 03 Aug 2024
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And how much do these products you're an ambassador of cost?
And are these new start-ups, or mega-companies?
Game promos are usually expensive long-term because they’re produced in limited batches.
Most board game companies run off Kickstarter. Your distinction doesn’t really apply because it’s not normal to get external funding. Framework just hit their Series A which, usually, includes money for marketing and running in the red. Board game companies usually can’t run in the red.
You're comparing board game companies with a laptop manufacturing company, right?
A company manufacturing a laptop like the Framework laptop is not just sourcing parts and assembling them together. There's a LOT of work put in it, way more than some board game.
Their laptop costs in the thousands, and given their (so far) niche market, I can see why it isn't feasible for them to give away these expensive to manufacture machines to community ambassadors.
That explanation runs counter to my experience with VC-funded companies, marketing budgets, and running in the red in general. Trying to hit as much of the total addressable market as possible means burning money. Notice how I expanded and included discounts? You don’t even get a 5% off code. Framework is making a profit so they can lose margin on a low percentage (if they’re not making a profit then there’s no reason to not throw away more to get closer to TAM anyway).
Board games run in the thousands for some of the bigger ticket items. I’m not sure you understand either market. I regularly crowdfund packages that are more than at least 25% of the Framework prices I’m skimming now.
Thanks for the insight.