this post was submitted on 04 Aug 2024
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Technology

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Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions (news.wsu.edu)
submitted 3 months ago by Kissaki@beehaw.org to c/technology@beehaw.org
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researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

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[–] Kissaki@beehaw.org 10 points 3 months ago (1 children)

How does it determine better results? oO

That's the problem with most marketing. Unspecific, raising questions rather than answering them. Being vague and only positive-formulated rather than presenting information.

[–] Skunk@jlai.lu 11 points 3 months ago (1 children)

I mean, they wrote "learn" with quotation marks so… 🤷🏻‍♂️

[–] technocrit@lemmy.dbzer0.com 6 points 3 months ago* (last edited 3 months ago)

Well at least that's more honest than many many "researchers".