this post was submitted on 17 Jun 2024
177 points (98.4% liked)
Firefox
17937 readers
37 users here now
A place to discuss the news and latest developments on the open-source browser Firefox
founded 4 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
The whole point of targeted advertising is that you get to bid on people you want. You want a old fat guy in Oklahoma? Done You want to advertise gambling apps to people who have a history of gambling? Done.
That's certainly true from Google's or Meta's perspective, but it wasn't always that way.
I get ads in my mailbox that are completely irrelevant to me, like Medicare ads (probably for the previous owner). As a kid, I watched lots of ads on TV that definitely weren't applicable to me (e.g. cutco knives, when I wasn't old enough to use a knife). I see billboards on my way to work for debt relief (not in any debt, aside from mortgage) and addiction recovery (no addictions here). Companies pay quite a bit for those ads even if they won't be relevant for most people because of the sheer reach of those ads.
I'm proposing a middleground. Ad companies don't get as accurate of targeting for ads, but in exchange they get seen by people who would otherwise block them.