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Yes. When I search for a company name and their website is the first organic result, but they still bid on their own fucking name. I click that shit to cost them money for being stupid. That of course reinforces their marketing manager's opinion that they're doing a great job, but whatever. Waste all the money you want, I guess. It's pretty ridiculous how inefficient big companies can be and still make massive amounts of money.
They often do that to own more positions on the results page, and you don't get to see their competition without scrolling or clicking on the next page.
If they don’t bid for that spot, couldn’t a fraudulent (or at least competing) site take it?
I've seen that happen for open source stuff
Isn't it dumb that if I Google "Amazon" the top result is their ad and the next is the same link without the ad? Would make way more sense for the Amazon's ad to be the top result if I googled "Wal-Mart"
Yes, that's what online marketing managers would do if they had limited resources.
If you become their costumer - joke's on you, because now you are paying them to pay Google.
They were going to do that anyways. At least now I get my meaningless petty rebellion.