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Google's play on Search, Ads and AI feels obvious to me. (lemmy.ml)

submitted 6 months ago* (last edited 6 months ago) by maegul@lemmy.ml to c/technology@lemmy.ml

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cross-posted from: https://hachyderm.io/users/maegul/statuses/112442514504667645

Google's play on Search, Ads and AI feels obvious to me.

* They know search is broken.
* And that people use AI in part because it takes the ads and SEO crap out.
* IE, AI is now what Google was in 2000. A simple window onto the internet.
* Ads/SEO profits will fall with AI.
* But Google will then just insert shit into AI "answers" for money.
* Ads managed + up-to-date AI will be their new mote and golden goose.

@technology

See @caseynewton 's blog post: https://mastodon.social/@caseynewton/112442253435702607

Cntd (Edit):

That search/SEO is broken seems to be part of the game plan here.

It’s probably like Russia burning Moscow against Napoleon and a hell of a privilege Google enjoy with their monopoly.

I’ve seen people opt for chatGPT/AI precisely because it’s clean, simple and spam free, because it isn’t Google Search.

And as @caseynewton said … the web is now in managed decline.

For those of us who like it, it’s up to us to build what we need for ourselves. Big tech has moved on

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[–] Emperor@feddit.uk 14 points 6 months ago (2 children)

Good second half too:

That search/SEO is broken seems to be part of the game plan here.

It's probably like Russia burning Moscow against Napoleon and a hell of a privilege Google enjoy with their monopoly.

I've seen people opt for chatGPT/AI precisely because it's clean, simple and spam free, because it isn't Google Search.

And as @caseynewton said ... the web is now in managed decline.

For those of us who like it, it's up to us to build what we need for ourselves. Big tech has moved on

That's why we are all here.

It's interesting to think that Big Tech might just move on from the Web, leaving it to us ordinary humans to go back to the way we were doing it in Web 1.0 just with fancier tools at our disposal. I quite like the idea.

[–] maegul@lemmy.ml 7 points 6 months ago

It’s interesting to think that Big Tech might just move on from the Web, leaving it to us ordinary humans to go back to the way we were doing it in Web 1.0 just with fancier tools at our disposal. I quite like the idea.

Yep. The idea has been buzzing in my head since I read Casey's post and thought about it as "Tech moving on from the web". For those of us who like it, we'll just be left to (re-)make it ourselves. It's a weird feeling for me honestly.

It's almost like the eternal September is actually ending.

[–] Untitled4774@sh.itjust.works 4 points 6 months ago

My servers and their systems may have taken a bit to get right, but they’re way more rock solid than anything I use for work.

I know, I know, scale and whatnot. But if we have to turn to FOSS, self-hosted/collab alternatives, a lot of the tech is already really far along.