Mildly Infuriating
Home to all things "Mildly Infuriating" Not infuriating, not enraging. Mildly Infuriating. All posts should reflect that.
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I agree with the mission of this new cap, but my thoughts were this: Coca Cola, PepsiCo, these brands are... so inhumanly big, their budgets are SO extremely deep and large. And this cap? This cap is the best they could come up with? There is not a grain of my being that can believe that. What I do know about these corporations, is that they hate working together to reduce waste. Anytime a bottle deposit system is expanded they basically stamp the floor angrily until the law forces them to adapt or get out, at which point they use the new hated rules in their marketing as if the planet was all they were thinking about all along. Right..
This cap is essentially psychological warfare against the consumer, to form negative thoughts about being responsible with plastic waste. It's purpose is to make you angry about the new rule, while still adhering to it.
Fuck you big food products inc, I hope we introduce a deposit system on fucking everything so you can all sit in the boardroom and cry about it.
You're assuming that there was an expensive program to replace the entire bottling line and redesign the bottles in order to meet the EU regulation while achieving satisfactory user experience.
What likely happened is that the engineers in charge of the cap design were told to change as little as possible and came up with a design that only required changing the cap moulds. Everything else got to stay the same, saving the company's budget for other things
Spot on. For this, only the bottle cap production changed, the bottling process for beverages hadn't to be touched at all.
Additionally, the new caps use less materials, so they also save the company money.