Apple

17476 readers

71 users here now

Welcome

to the largest Apple community on Lemmy. This is the place where we talk about everything Apple, from iOS to the exciting upcoming Apple Vision Pro. Feel free to join the discussion!

Rules:

No NSFW Content
No Hate Speech or Personal Attacks
No Ads / Spamming
Self promotion is only allowed in the pinned monthly thread

Lemmy Code of Conduct

Communities of Interest:

Apple Hardware
Apple TV
Apple Watch
iPad
iPhone
Mac
Vintage Apple

Apple Software
iOS
iPadOS
macOS
tvOS
watchOS
Shortcuts
Xcode

Community banner courtesy of u/Antsomnia.

founded 1 year ago

MODERATORS

MichelleG@lemmy.world

RoyalEngineering@lemmy.world

thisisdee@lemmy.world

Apple apologizes for iPad “Crush” ad that “missed the mark” (www.theverge.com)

submitted 6 months ago by misk@sopuli.xyz to c/apple_enthusiast@lemmy.world

47 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] B0rax@feddit.de 7 points 6 months ago (1 children)

Because the way things crushed was a bit strange. No way the metal paint cans crushed before the wooden piano top. The bouncing emoji is also nothing that can be planned that perfectly.

[–] SparrowRanjitScaur@lemmy.world 0 points 6 months ago* (last edited 6 months ago) (1 children)

I'm sure they had cuts, multiple takes, and staged things to get it to work. Maybe added in a bit of CGI. This just seems like one of those things though where CGI isn't worth the cost when you can just film it. Also, they apologized. Why would they do that if it's all CGI?

[–] Ptsf@lemmy.world 1 points 6 months ago

This would be impossible to do in camera and would look horrid even if it weren't. That's why they'd do it in CGI.