this post was submitted on 05 Apr 2024
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We do live in plutocracies - I agree with you there.
I don't think the problem with the average person is gullibility per se, I think it's 1) how much strain/overhwhelm they face make a nice life for themselves (with the accelerated cost of living, lack of safety nets, impending climate change) and how marginalized rational concern about the climate change and growing wealth inequality is compared to how loudly trumpeted the lies used to maintain the status quo are that serve the billionaires.
For many, (and this example is a big issue in my country of Canada at the moment) it's easier to direct anger towards a tax meant to curb climate change than it is to face reality and anger at larger and more influential factors like neoliberalism.
Anger lends itself to simplified reasoning. Billionaires and conservatives know this very well. If we want to open the average person's eyes we need to be very strategic in our messaging, otherwise it won't stick as well as the earworm crap the right uses.
As soon as wildfires start up in Canada again this season, the rise of 'clean fossil fuel' ads (i.e, propaganda saying "nothing to be concerned about, keep consuming") will happen again. It is still possible to hear about Greta Thurnberg on the news or online - to use an example. That type of content might only be available on the dark web in a couple decades
Idk, I think less people are watching the TVs with such ads. Those people are dying off