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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] Ginger666@lemmy.world 8 points 7 months ago (3 children)

The next step is they have cameras installed on them so they can watch you and detect the best time to play ads.

How much further are we away from commercials beamed into our dreams?

[–] zalgotext@sh.itjust.works 6 points 7 months ago

"Drink verification can"

[–] citrusface@lemmy.world 3 points 7 months ago (1 children)

Don't give em any fucking ideas dude

[–] Death_Equity@lemmy.world 3 points 7 months ago

You would need multiple generations more advanced neural interface for them to beam dreams, and you would need to have a neural interface.

What will come first will be unskippable AI generated ads inserted into content as a scene or a scene extension that wasn't in the original cut, like a 4th wall break to promote Raid Shadow Legends that will have seamless transitions. It will not matter what you are watching or when it was made; John Wayne will start talking about how you should talk to your doctor about an alopecia drug while he rides his horse and kid's cartoons will show off the latest in super soaker technology during their adventures.

They will probably even put dynamic ads in fake loading screens for video games and product placement in your social media photos decades before you dream of electric cars.