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I read "it's dying" by people on Discord and Reddit all the time, but the numbers prove otherwise. It's been going up this entire time and sitting over 3 billion MONTHLY ACTIVE USERS!
I feel like the bubble around people on other platforms saying "who uses Facebook anymore lol" is kind of wild given the numbers. Keep in mind these are active users not just abandoned accounts.
It's probably because people on Discord and Reddit aren't fully reflective of the wider world population.
The same goes for Twitter. It's losing users, but there are still lots of them.
They're popular because they offer something to its users. It's truly as simple as that.
Not just that, but the people that more quickly kump ship are the ones that are more tech savvy and click less on ads. So i bet facebook actually is more profitable now per user than when everyone was using it.