this post was submitted on 15 Aug 2023
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It’s all just so bad, and I’m impressed at how hard he’s doubling down.
I’ve deleted the app but I still get emails in my junk folder from “X (Formerly Twitter)” and I think the fact that they have to add that piece of info says everything that needs to be said about their rebrand
Like was the name 'Twitter' what was holding the app back?
I appreciate that they're differentiating themselves, now in the future we can refer to pre-Musk as Twitter and post-Musk as X. He can't lay claim to the previous brand name's success anymore.
I get that he has an emotional attachment to X from his previous attempts at this, but it's not even the best single letter branding option.
Musk should have gone for Alpha, which you can shorten using the Greek letter α for his stupid logos, wouldn't get you banned from half of the world's anti-porn filters, has nice connotations in terms of cutting edge novel software and meaning 'first', and which would draw in his target audience of fuckwits who think Jordan Peterson is a serious person with valid opinions. Honestly missed such an open goal with that one.
Why are they emailing you? I've never had that