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I follow a car YouTube channel "Auto Expert John Cadogan", he's now an independent commenter in the car space, but he used to work for a car magazine and car tv show.
He talks about the junkets and really enjoys telling his viewers how bad the brands he used to have to support are. I think he's on YouTube because he has the money and time and misses being on TV, he's clearly not paid by any of the car companies
Knowing how it works you see it in online reviews - a 3d printer guy when reviewing never says anything bad about any of the brands that send him early release new printers, because they'll stop supplying him if he doesn't praise their new machine