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It is an oddly accurate term tho, only except that everyone with 50 followers calls themselves that.
I guess it is rather a mirror to society than anything else, that influencing opinions is a job - also think politics, marketing, lawyers, religions... Pretty weird society we have, if you think about it.
Also I can't remember the right term, someone help me out - but isn't the proper term for most news something like "opinion making"?