this post was submitted on 14 Jan 2024
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I was wondering if this was coming. I don't use YouTube in-browser much if at all, so I don't see this. But I am not surprised. The fact that they're slowing down people who pay for premium is kind of an act of war. It shouldn't be a thing, and the fact that it's happening at all is a misstep on Google's part. Not that the whole slowing down people who use ad blockers isn't. But this will detrimentally affect adoption of premium subscribers which I thought was the last thing they'd want. Because they obviously don't make enough off ad revenue to support the platform. That's part of why they push premium so hard. They need more premium subscribers. This is idiocy.
I can't remember what video I watched that talked about the unsustainabilty and likely the late stages of an ad revenue driven internet content model, and this situation reeks of that.
I don't know what new paradigm might replace it if this is the case, but the current model feels like it's absolutely failing.