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most apps are just websites wrapped inside a container and made an app.
Why?
Because they dont want you to use the actual website.
why?
Cause your browser gives you a LOT of protection against invasive data mining/profiling/tracking/etc.(Not saying its perfect, We all know about fingerprinting and HTML5 canvas tracking and what have you..but its a LOT better than the information that apps can steal)
Data mining/profiling/tracking/etc that these companies want to do to you, because you are a product to them, not a customer.
And how do they do that with an app?
Permissions.
Ever wonder why your pizza ordering app has to have access to your contacts, data storage, camera, microphone, etc etc etc? Its not because its needed for you to order pizzas. Hell, you can do that on a website with no permissions, so why is it needed for an app on your phone?
So they can steal/mine your data for profiling/tracking/marketing/being sold to others/etc.