this post was submitted on 29 Dec 2023
409 points (90.8% liked)

Technology

59600 readers
3318 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
L3s@lemmy.world
L3s@fry.gs
L4s@fry.gs
L4s@lemmy.world
enu@lemmy.world
409
AI-created “virtual influencers” are stealing business from humans (arstechnica.com)
submitted 11 months ago by L4s@lemmy.world to c/technology@lemmy.world
229 comments fedilink hide all child comments
 

AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

you are viewing a single comment's thread
view the rest of the comments
[–] TwilightVulpine@lemmy.world 1 points 11 months ago

You can resent advertising however much you want but you are getting this one backwards. Influencers can be anything from models, reviewers, comedians, actors, so forth. It's a catch-all term for internet performers. They often rely on brand deals because it's one of the few reliable ways to make money on the internet. But do you really think millions of people follow influencers for the sole purpose of getting advertised at? That doesn't make sense.