Technology

59201 readers

3022 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

409

AI-created “virtual influencers” are stealing business from humans (arstechnica.com)

submitted 10 months ago by L4s@lemmy.world to c/technology@lemmy.world

229 comments fedilink hide all child comments

AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

you are viewing a single comment's thread
view the rest of the comments

[–] meat_popsicle@sh.itjust.works 0 points 10 months ago (1 children)

But some smaller, more integrous and creative influencers might.

Good, maybe they’ll get a productive job then and stop forcing their attempts at being influencers. You either are or aren’t one; they clearly don’t have what it takes to influence their viewers to buy sponsor products as efficiently.

Advertising isn’t a noble business and influencers are just advertisers. There is no noble human spirit in advertising, it is (and always has been) an exploitative and ignoble career.

[–] TwilightVulpine@lemmy.world 1 points 10 months ago

You can resent advertising however much you want but you are getting this one backwards. Influencers can be anything from models, reviewers, comedians, actors, so forth. It's a catch-all term for internet performers. They often rely on brand deals because it's one of the few reliable ways to make money on the internet. But do you really think millions of people follow influencers for the sole purpose of getting advertised at? That doesn't make sense.